Black Friday and Small Business Saturday impact Harrisonburg

Black Friday and Small Business Saturday impact Harrisonburg

"We do try to have one-of-a-kind items like this Naketano", Ross Wallace said.

Those downtown shops say "Small Business Saturday" is usually more busy than Black Friday.

But owning a small business has it's challenges.

The special shopping day was created in a joint partnership by American Express and the NFIB.

If you shop November 25 at the more than 900 LIBA stores, grab an information packet at the store and take a picture of your receipts from purchases.

"Customer service is our main goal, when you come here, we want to make you happy", she said.

Julie Freitas, office manager at Crossroads Appliance, said the store always has and always will participate in Small Business Saturday. Russellville downtown businesses are preparing an exciting and festive experience for their customers on Small Business Saturday. "And, if you're the type of person who wants to support a small business at Treehouse Artisans and Merchants, you're literally supporting two because there's the business owner and then there's the 75 artists". This is the 2nd year for the small business Savannah event.

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Another locally owned store downtown is The Yellow Button, a boutique that sells women's clothing and accessories. She's noticed that another motivation is the desire to help local business owners and workers.

"It's about coming out and like seeing the owners in the shop and just knowing that your supporting me and my family like directly your impacting the community", said Niki Quinn.

Black Friday and Small Business Saturday both provide opportunities for shoppers to support local businesses. She said besides employing locals in full and part time positions, small businesses often look for ways to give back to their community.

Capela and other local retailers and restaurants can also look to a potential bump in business on Saturday thanks to the city's annual Holiday Stroll and Tree Lighting.

Ebersold encourages people to think about where they're spending their money.

"And she says whether you're just out for the sales or a day out on the town, remember you are helping your town stay alive by shopping locally".