EA reduces cost of Star Wars Battlefront 2's locked characters by 75%

EA reduces cost of Star Wars Battlefront 2's locked characters by 75%

Quite literally, the community management team made a historically bad decision.

Star Wars Battlefront II will be released for Xbox One, PC and Playstation 4 on November 17. Originally, Vader and Luke were 60,000 credits, Palpatine, Leia and Chewbacca 20,000 credits, and Iden 20,000 credits.

It takes something pretty special to create the most downvoted comment in Reddit history, and game developer EA has discovered that annoying Star Wars gamers certainly doesn't help.

A representative for EA responded to the thread, saying the "intent is to provide players with a sense of pride and accomplishment for unlocking different heroes".

The reference to the achievement comes from EA's original Reddit response. Apparently requiring a 40 hour grind is what is now known as "a sense of pride and accomplishment". To explain his calculations, the Redditor posted a spreadsheet showing how many credits you would receive if you complete all the challenges in Battlefront 2. But 2017 has been a different story for the publisher as a variety of decisions and mistakes have resulted set the company on the PR defensive, from the botched launch and subsequent end of Mass Effect Andromeda, to the half-measured effort of Federation Internationale de Football Association 18 on the Nintendo Switch.

Battlefront 2 is now playable prior to its launch on November 17th by way of EA Access, with players having therefore been offered an insight into how its microtransaction system functions.

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Additionally, the studio is addressing the social backlash of Star Wars Battlefront II, and will even be doing a Reddit AMA (Ask Me Anything) this Wednesday with "key leads" of the studio attending.

But what can be done? In the year of aggressive microtransactions in the form of loot boxes by almost every major games publisher, EA chose to wade into the angry mob and issue a statement.

The changes are rolling out today in an update that is hitting both the Play First Trial and also the full game when it launches.

In an official post on the game's website, Executive Producer at DICE, John Wasilczyk gave an update on how much Heroes will cost in the game.

Just as many people enjoy a nice cold Goose Island pale ale but hate the beer megacorp AB InBev which owns it, so to is the rage palpable against Electronic Arts which owns many a beloved franchise but is far less than the sum of its parts. Heroes are purchased with points, and you can get more points by paying money.

There is a dark cloud surrounding the forward-facing community aspects of Star Wars Battlefront 2. All the other heroes are unlocked from the very beginning, which has not changed. Not a downvote or a tweet. Between loot boxes and locked features, those players have a lot to complain about.