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ESPN is bringing its famous SportsCenter to Snapchat

ESPN is bringing its famous SportsCenter to Snapchat

The new show deepens the relationship between ESPN parent Walt Disney Co and Snapchat parent Snap Inc.

ESPN joins a robust list of TV networks that have struck deals with Snapchat to create original, exclusive shows for the platform in the hopes of reaching young audiences who are watching less traditional TV. Its regular schedule starts tomorrow with 5 a.m. and 5 p.m. shows on weekdays, and 5 a.m. shows on weekends.

Each episode will run between three and five minutes.

The premiere episode will be hosted by Katie Nolan and a rotating stable of talent will be used going forward. With the expanding lineup, "what we're focused on is loyalty", said Mills, adding that Snapchat's daily active users visit the app on average 25 times per day.

"Our shows or our publisher stories or our Our Stories, these are the kinds of things that get a real core, loyal audience and build a [consistent] habit in viewership there", said Sean Mills, head of original content at Snapchat.

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SportsCenter's arrival makes it the first-ever daily sports show on the platform. It's also gearing up for the launch of ESPN Plus, a direct-to-consumer streaming service slated to launch in the spring of 2018. And they'll offer users a mix of news, highlights, and commentary. The morning show, which at launch will be hosted by Amundson and Fitz, will be news driven, with the goal of catching people up on what they may have missed from the day before.

SportsCenter on Snapchat will be hosted by a dynamic roster of ESPN talent, each with his or her own unique point of view, providing diverse perspectives and personality to every show.

Meanwhile, the move gives ESPN the chance to try to reinvent itself for the new digital age, where sharp rises in cord cutting are heavily impacting its business.

Other "SportsCenter" on Snapchat hosts are ESPN NBA commentator Cassidy Hubbarth, comedian Cy Amundson and Jason Fitz, an ESPN Radio host and former fiddle player for The Band Perry. It would be the second round of layoffs this year, spurred on by slowing cable subscriptions and mounting rights fees. They'll dress more casually, their individual personalities will drive the shows' content, and the camera will be up close and personal.

"SportsCenter" on Snapchat will be featured in the app's Shows section. Mark and Jay Duplass are working with the new venture on projects, which will eventually join such shows as Phone Swap and The Rundown on Snapchat.


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