Tech

Facebook steps on YouTube's turf with a creator-focused video app

Facebook steps on YouTube's turf with a creator-focused video app

The app is available on iOS immediately and is supposed to come to Android in "the coming months".

Facebook has taken another massive step today in courting digital creators with the launch of a standalone mobile app to help users manage their presence on the social network - as well as a corresponding website that will furnish inspiration and growth tools.

The company is also launching a website called Facebook for Creators, which will coach users on refining their videos.

Facebook is getting serious about high-quality video, and that means getting serious about the people that make high-quality video. The app lets creators check stats, respond to comments, upload custom video thumbnail images, schedule videos, and get notifications. A born-and-raised Angeleno who graduated from New York University, he now lives in Los Angeles.He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. Joining the community also makes creators eligible for early access to features and tools. That affair was previously dominated by YouTube, but Facebook has increasingly made its mark. Users will also have access to data and analytics about their videos.

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"It has never been a better time to be a creator on Facebook", Facebook product director Daniel Danker said at VidCon this year.

Community Tab: Connect with fans and collaborators with a unified inbox, which centralizes comments from Facebook and Instagram, and messages from Messenger.

The Facebook Creators app features a live creative kit so that creators can add intros, outros and graphic frames to make their Facebook Live broadcasts look more official; the kit also includes a custom stickers that viewers can interact with while watching the stream.

It's not a completely new release. Today, the social media platfom unveiled a new product for the creator community, aptly called "Facebook Creator App". The new app is available to individuals on Facebook Pages and all Facebook profiles. "To help creators grow on Facebook, it's important that we continue building tools for them to be successful".