Tech

Facebook Will Identify Real News Stories With Trust Indicators

Facebook Will Identify Real News Stories With Trust Indicators

The biggest online platforms have unveiled their latest attempt to fight fake news.

Trust Indicators have been developed by The Trust Project at Santa Clara University and headed up by journalist Sally Lehrman.

Facebook plans to launch a new feature called Trust Indicators to help determine which news articles performing on the platform are legitimate stories.

Google will use the indicators "next to articles that may appear on Google News, Google Search, and other Google products where news can be found", Jeff Chang, Google's group product manager for search, said in a post on the company's blog.

Publishers may now be able to upload links to additional information through their Brand Asset Library under their Page Publishing Tools - including information on their ethics policy, corrections policy, fact-checking policy, ownership structure, and masthead.

When you see an article from Vox, for example, Facebook may show an icon you can tap to learn more, including what Vox's ethics policy is and who funds it.

"In today's digitized and socially networked world, it's harder than ever to tell what's accurate reporting, advertising, or even misinformation", Lehrman said in a statement Thursday.

Facebook Google fake news The Trust Project trustworthy news sources Facebook News Feed Google news news organisations Bing Twitter quality journalism Trust Indicators Best Practices Author Info Knowledge Panels
Facebook Will Identify Real News Stories With Trust Indicators

Google's vice president for news Richard Gingras said the yet-to-be determined labels will help the online search giant "to better understand authoritative journalism, and help us to better surface it to consumers".

Trust indicators are meant to give users more information about the source of an article, including who wrote it and the organization that published it.

This comes as 45 percent of Americans polled have "hardly any" confidence in the media, us lawmakers bemoan the influence of Russia's disinformation efforts in 2016, tech companies reel from Moscow's meddling and Americans increasingly find it hard to distinguish facts from fiction.

According to Facebook, only certain articles during a test period will have these Trust Indicators attached to them in order to provide information on the articles' publishers.

At the core of this new scrutiny is a question about whether these companies can properly police the content shared on their own platforms, given their massive audiences.

It's up to the tech companies, however, how they decide to utilize these "trusted-source" indicators.

More news: Trillium Asset Management LLC Cuts Holdings in NXP Semiconductors NV (NASDAQ:NXPI)


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