Economy

Opel reveals new strategy under PSA Group guidance

Opel reveals new strategy under PSA Group guidance

Opel fans, rejoice! The new Groupe PSA masters have ambitious plans for the popular German vehicle brand: make it profitable, electrified and global.

PSA's plan for Opel has a pretty name: PACE! First areas of expertise are identified, e.g., faster fuel cells, certain automated driving technologies and driver assistance developments.

Two PSA auto platforms, destined as the basis for several models, will be quickly introduced at Opel-Vauxhall manufacturing sites, speeding the shift to PSA engines and transmissions.

"Opel will go global!"

In terms of expansion, Opel plans to enter more than 20 new export markets by 2022, including the likes of Argentina and Taiwan. Opel has confirmed its keen interest in joining the fray in Brazil and China. Electrified drivetrains will be available on ALL models by this date too. By 2020, Opel/Vauxhall will have four electrified carlines on the market, including the Grandland X PHEV and the next generation Corsa as a fully electric vehicle.

It promised four vehicle models would have electric options by 2020, including a fully electric SUV and its sub-compact Corsa.

More news: NVIDIA Corporation (NASDAQ:NVDA) Overvalued by -21.5%

Russelsheim will also be responsible for designing and engineering all future Opel and Vauxhall models, although these cars will all use PSA's platforms and drivetrains. More so, for efficiency the total number of platforms will be dropped from nine to just two, while powertrain ranges will be downsized from ten to four. Furthermore, the powertrain families will be reduced from now 10 to four.

Next to come are the Combo in 2018 and the next generation of the bestselling Corsa in 2019. This "cross-manufacturing" will no doubt help improve utilisation of the division's historically underused plants. The allocation of new powertrains in Opel/Vauxhall manufacturing sites will accompany the shift from GM to Groupe PSA engines and transmissions.

The plan also calls for a quick push to market with electric cars.

Wage costs will be pared from about 15 percent of revenue to an 11 percent benchmark as Opel negotiates voluntary departures, early retirements and shorter hours with its workers - part of a broader effort to cut 700 euros of costs per vehicle. Opel and Vauxhall sold over 900,000 cars previous year, and still made a loss.

Lohscheller said the profitability plan will not see any forced redundancies or closures at plants in Europe, including the Ellesmere Port factory, in Cheshire.

He also stressed Opel and Vauxhall will maintain their German and British identities, with its cars maintaining "German precision meets sculptural artistry" design language, as well as their Autobahn-tuned chassis settings.


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