Economy

Smartphones sales break all record on Black Friday: Adobe

Smartphones sales break all record on Black Friday: Adobe

Deal-hungry customers spent as much as $1 million per minute on the Internet at the height of Black Friday, e-commerce platform Shopify said. The firm said it expects Monday's figure to reach $6.6 billion in internet sales, which would make it the single largest USA online shopping day in history. Desktop sales came in at 34 percent, down from 42 percent a year ago.

This year, more people are shopping online, with more than $2.9 billion spent on Black Friday sales on Thanksgiving Day, according to Adobe Analytics.

Black Friday and Thanksgiving online sales in the US rose to record highs, while brick-and-mortar store traffic fell slightly, heralding divergent trends in retail industry in the year-end shopping season, according to retail analytics firms on Sunday. Amazon did not provide sales figures for Black Friday. On it's own, Black Friday brought in north of $5 billion.

Adobe also noted that Thanksgiving Day shopping saw a big jump with 18.3 percent over 2016's $1.3 billion. In-store traffic has suffered as more and more consumers choose to shop online.

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Customers spent a record-high $5 billion on Black Friday alone, almost doubling the $3.34 billion spent a year ago, Adobe Analytics said. In particular, the decline, which was expected, wasn't as dramatic (according to their numbers) as most analysts believed it would be. But Salesforce, surveying the signs so far, claims that "when it comes to holiday shopping, shoppers now overwhelmingly choose digital".

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Brian Field, senior director of advisory services for ShopperTrak, said in a statement. The shopping season traditionally culminates just ahead of Christmas, ad retailers are hoping to rake in additional revenues.

In the run-up to the holiday weekend, established retailers invested gradually in upgrading their websites and bulking up delivery alternatives, preempting a decline in visits to brick-and-mortar stores.

The National Retail Federation (NRF), which had predicted strong holiday sales helped by rising consumer confidence, said on Friday that fair weather across much of the nation had also helped draw shoppers into stores.


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