Research

Chrome's Ad Blocker Will Start Functioning From February 15th, 2018

Chrome's Ad Blocker Will Start Functioning From February 15th, 2018

By cutting the most annoying offenders out, the Coalition hopes that users will stop employing ad blockers, which stop all ads from loading, thus crippling advertisement-centric revenue models. In that case, Google will likely turn on the ad blocker remotely, though it's unclear if that applies to every instance of the browser. But now we know exactly when: February 15, 2018 (via VentureBeat) is the go-live date provided by the company for introduction of its built-in enforcement of the standards established by the Coalition for Better Ads, of which it is a member. According to the company, indiscriminate ad blockers impact publishers' bottom lines and threaten the sustainability of the web ecosystem.

Google's decision to join the Coalition for Better Ads earlier this year signaled that big changes were coming in the world of online advertising. They will be able to submit their site for re-review once the violations have been fixed.

The native ad blocker that Google has built into its Chrome browser will get to work starting February 15, 2018, the search giant confirmed today.

Chrome's Ad Blocker Will Start Functioning From February 15th, 2018
Chrome's Ad Blocker Will Start Functioning From February 15th, 2018

Google Chrome has started clamping down on some of the most frustrating experiences on the web. "All of this information can be found in the Ad Experience Report Help Center, and our product forums are available to help address any questions or feedback".

These can be buttons created to look like a play or close symbol, which actually take you to another website when you click them. For a full list of ads to use instead, Google offers a best practices guide.

It's different from third-party ad blockers that block all ads indiscriminately.

More news: How to make sure Facebook Face recognition is enabled on your account


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