Research

Direct Is A New Standalone Messaging App From Instagram

Direct Is A New Standalone Messaging App From Instagram

After starting out as a simple way for sharing photos with friends, family, and random followers, Instagram has grown into a fairly bloated app these days.

The Verge reports Instagram is now testing Direct in five countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay. When users install Direct, the inbox from the main Instagram app will disappear. Direct is going to be available both on Android and iPhone in these test markets.

"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Hemal Shah, an Instagram product manager, told me. When you open Direct, it goes straight to the camera - perhaps in an effort to condition you into creating and sharing content.

The service essentially takes the main Instagram app's messaging features and packs them into a separate experience, which will seamlessly communicate with the main, feed-oriented app.

Instagram is planning to split the private messaging feature from its app and to offer a standalone messaging app called Direct instead, according to a report in The Verge.

More news: Rainbow Six Siege hits 25 million users

The thing that stands out the most is the camera, which is the first thing that will greet users when they open the Direct app. The app itself sounds pretty barebones, but the transition Instagram's built between the two sounds incredibly sleek. One can access the profile and settings, and can also view and send texts to other users on Instagram.

The Direct app also comes with a feature that lets users switch to the main Instagram app.

Facebook Messenger, which started its journey with 500 million users and a wave of 1-star reviews, now sits at 1.3 billion users, and ratings have improved up to a 3-star average.

It's unclear if Instagram will bring Direct to other countries following its initial testing, but seeing how successful Facebook has been with Messenger after removing direct messaging from its core app, an expansion of Direct to other countries in the coming months wouldn't be all that surprising.


  • Eye on inflation, RBI leaves key rates unchanged

    Eye on inflation, RBI leaves key rates unchanged

    The benchmark 10-year bond yield ended at 7.03 percent, compared with around 7.07 percent right before the RBI decision came in. Weak global cues also weighed on markets as weak commodity prices, worries over a possible U.S. government shutdown and U.S.
    Did Trump's Teeth Almost Fall Out During His Historic Israel Speech?

    Did Trump's Teeth Almost Fall Out During His Historic Israel Speech?

    But Noah wants to give Trump another chance, and plays the video again, suggesting that "maybe it wasn't as bad as it seemed". Instead, the question was this: does Donald Trump have dentures? "This used to happen to my grandfather all the time".
    John Elway 'embarrassed' but won't make changes until after season

    John Elway 'embarrassed' but won't make changes until after season

    And trying to win football games, we don't want guys just showing up to work and just checking boxes". The Broncos are 3-9 in Vance Joseph's first season as coach and have lost eight straight games.
  • Tiaa Fsb Raises Position in American Express Company (AXP)

    The investor is now holding $42.31 million shares due in part to a decrease of 2.38 million new shares in their portfolio. STATE STREET CORP also announced decreased position in American Express Company (AXP ) during the quarter. (NYSE:PEP).

    Coastline Trust Co Sells 814 Shares of International Business Machines Corporation (IBM)

    IBM traded at an unexpectedly high level on 05/12/2017 when the stock experienced a -0.71% loss to a closing price of $155.35. Several other institutional investors have also sold shares of the company. 23 funds opened positions while 14 raised stakes.
    The pots for Champions League last 16, first and second leg dates

    The pots for Champions League last 16, first and second leg dates

    It means Manchester City , Liverpool, Manchester United and Tottenham all won their groups, while Chelsea came second in Group C. Liverpool (if top): Bayern Munich, Juventus , Basel, Real Madrid , Shakhtar Donetsk , Napoli , Porto or RB Leipzig .
  • Patagonia joins lawsuits challenging Trump's monument plans

    Patagonia joins lawsuits challenging Trump's monument plans

    It marks the first time in a half century that a president has undone these types of land protections. Roughly 3,000 demonstrators lined up near the State Capitol to protest President Trump's announcement.

    Vera Bradley, Inc. (NASDAQ:VRA) Reaches Overbought Range

    This company shares are -11.6% up from its target price of $9.75 and the current market capitalization stands at $401.16M. Vera Bradley, Inc . (NASDAQ: VRA)'s market cap, the total dollar value of all of their outstanding shares, is 314.24m.
    Gus Malzahn agrees to new deal to remain at Auburn

    Gus Malzahn agrees to new deal to remain at Auburn

    The Bulldogs claimed their first SEC title since 2005 and capped an impressive rise in Kirby Smart's second season as coach. Auburn is 45-21 under Malzahn overall. "We wanted to show that we could play better than we did".
  • Drunken man assaults ace Bollywood actor

    Drunken man assaults ace Bollywood actor

    Reportedly, the driver's auto was seized and a fine of Rs. 500 was slapped on him for driving under the influence of alcohol. The reports suggest the 32-year-old actor was assaulted by a drunk taxi driver while on the sets of his film.

    Destiny 2 - All Eater of Worlds Armor Ornaments

    Guardians will be exploring new locations and squaring off against a hulking boss, plus hoovering up fresh loot. Here we have a look at what the different Eater of Worlds Armor Ornaments do to the existing raid armor.

    Should Investors Take A Bite Out Of United States Steel Corporation (X)?

    Finally, Louisiana State Employees Retirement System raised its holdings in United States Steel by 3.6% during the 2nd quarter. Following the completion of the purchase, the director now directly owns 21,872 shares in the company, valued at $436,127.68.