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Instagram lets you Archive expired Stories and Highlight favorites on your profile

Instagram lets you Archive expired Stories and Highlight favorites on your profile

Instagram is rolling out a private archive of the ephemeral stories you have posted in the app. Starting today, Instagram will begin to add your expired stories to the archive feature, which until now has been used only to house photos and videos you no longer want to display on your public profile. "And yet the profile is one of the top destinations on Instagram - it's a powerful space for self-expression and feeling closer to others".

The update reflects just how serious Instagram is about Stories.

The ability to pin a Story doesn't necessarily change that, because users aren't required to pin a story to their profile.

The first change is the stories archive, which lets people file away things they post to their stories for later use. You scroll through them horizontally, as with stories in the feed. Then, check select the Stories you want to group together, add a name, select the image you want as the cover photo, and tap "done".

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TechCrunch broke the news of Instagram launching an Archive feature for your permanent feed posts in December which was created to let people temporarily or permanently hide their past feed posts in order to deter people from impulsively deleting content they later want back. This makes it easy for you to revisit your favorite moments later on or bring them back to life in a highlight.

Instagram Stories Archive and Highlights one-up Snapchat Memories, which only lets your repost old clips to your current Story. Rather than forcing ephemerality, Instagram is making it optional to appeal to a wider audience. This will remove the highlight from your profile, but deleted stories will still be saved in your archive until you delete them. Stories Highlights is a new part of your profile where you can express more of who you are through stories you've shared. You can't download your entire Archive at once, but instead will have to download individual clips.

The app introduced two new features that allow you to save your Stories indefinitely: archiving, for private saving, and "highlights", a feature that puts Stories right on your profile. From there, you can add it to your story, share it as a post or add it to a highlight on your profile. And if you don't want any trace of your old Stories available privately to you, you can opt out and turn off Stories Archive. I suspect brands may like Highlights more than regular users do - they offer a convenient way to package related content together and surface it in a prominent place in the app.


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