Medicine

No condom ads between 6 am to 10 pm

No condom ads between 6 am to 10 pm

The big idea seems to be that impressionable children get "spoilt" when they see such ads; so, such "indecent and inappropriate" content should be restricted to the late hours when children are tucked away in the bed.

According to reports, ASCI letter had specifically mentioned "Manforce", the condom brand that was in the eye of a storm after political parties sought a ban on its advertisements saying the contents were "provocative and offensive".

This decision was taken after Advertising Standards Council of India (ASCI) requested Ministry of Information and Broadcasting to take a call on such ads and decide on their telecast timings.

Television channels can not air advertisements selling and promoting condoms between 6 AM and 10 PM, according to the latest diktat of the Information and Broadcasting Ministry.

"In its advisory, the ministry said, ".all TV channels are hereby advised not to telecast the advertisements of condoms which are for a particular age group and could be indecent/inappropriate for viewing by children".

More news: Disney and Fox edge toward deal, hiring legal teams and informing staff

Channels may air the ads at night from 10 pm to 6 am-a time when Indian kids are possibly asleep-and abide by the rules.

The ministry wants to make sure that the television channels obey the provisions contained in the Cable Television Networks Rules, 1994.

Few also observed that most countries, even in the West, don't play condom ads on television.

The government also added that failure to abide by the rules will attract action as per provisions of the act. Protection during sexual intercourse, however, still remained a hush-hush conversation, as the Kama Sutra and many other subsequent ads faced ban threats from broadcasting authorities.

In September, trader body CAIT had complained to the government against outdoor ads featuring Sunny Leone during the Navratri festival.


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