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Target Wallet Is A New Mobile Payment System For Target Stores

Target Wallet Is A New Mobile Payment System For Target Stores

The solution is "four times faster than other payment types", according to Target, though that refers to other payment types available in Target since the retailer has been a holdout against comparably fast NFC payments from Apple Pay and Android Pay, a reluctance that dates to Target's membership in the now defunct MCX, a merchant-led mobile payment consortium.

United States discount store chain Target has become the latest retailer to embrace mobile payments with the introduction of a mobile wallet within its app. Wallet is now restricted to Target's REDcard credit card and debit card. Not unlike fellow retailer Walmart, Target has just announced its own Target Wallet system to enable the use of smartphones to pay at checkout counters.

Earlier this year, Target overhauled its mobile app with one-stop-shop of what the retailer offers, a feature that shows shoppers their location as they shop and highlights Cartwheel deals nearby, and online purchasing. "Guests are going to love the convenience of having payment, Cartwheel offers, Weekly Ad coupons and GiftCards all in one place with Wallet". It has already included Apple Pay integration on iOS.

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You can find out more details about the Target app and also the new Wallet feature over at Target at the link below.

Target's move into mobile payments is on the heels of Walmart and its 4,600 stores nationwide. Then again, it helps that Wallet only supports the retailer's own REDcard for the time being - the retailer saves on processing fees by pushing its own card.

You also can't use gift cards with the Wallet feature at the moment, but that feature will be coming "soon". While this is promised to greatly speed up the payment process, it does put the burned on the customer to have yet another mobile payment system to mind.


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