Amazon's first grocery store without a checkout line opening to public

Amazon's first grocery store without a checkout line opening to public

The first Amazon Go store is located in an Amazon office building in Seattle.

MSNBC reports that Amazon is testing the concept on a limited basis and has no plans of implementing the technology in Whole Foods. From there, you can stow away your phone and grab all the items you need. Customers have to scan an Amazon Go shopping app and pass through a gated turnstile to enter. When you walk out, Amazon charges your account and sends a receipt.

It's all part of the company's larger brick-and-mortar ambitions, which include a stepped-up push into groceries with the Whole Foods Market acquisition as well as the opening of about a dozen book stores in such cities as Los Angeles, Chicago and NY. Over the past year, employees at Amazon's headquarters acted as the guinea pigs, ducking in to grab plastic-wrapped sandwiches, chips, and yogurt.

Amazon's been working on the technology for five years, an investment of time and money that Witcher doesn't think any other retailers would be able to make, and he expects Amazon to hold it close for a long time.

Some are anxious about the implications of a cashierless grocery store.

Amazon Go
Amazon's first retail store

Amazon Go is the company's most ambitious effort to change the way people shop in stores and a play for the struggling $550 billion (U.S.) convenience-store industry. But they're full of hidden sensors that note when an item's been removed or when it's been put back.

We first told you about Amazon Go in 2016.

See those black squares on the ceiling? The inside of the store is just like any other, with products you can buy all over the place.

With the exception of a back corner where a guy was stationed to check customers' IDs before they grabbed a bottle of pinot grigio or a six-pack of beer, nobody really seemed to be paying any attention to us. Inside, shoppers will find "ready-to-eat breakfast, lunch, dinner, and snack options made by our chefs and favorite local kitchens and bakeries". "This technology didn't exist", Puerini said, walking through the Seattle store.

For Amazon, the space offers an unparalleled chance to gather customer data about likes, dislikes and even what people pick up and then put back, all which can be crunched and turned into future stocking decisions.

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