Ford Motor Company set to launch diesel truck

Ford Motor Company set to launch diesel truck

As Ford enters that market, it's clearly targeting the Ram, though the truck's performance specs are competitive with Nissan in some spots.

"For every truck owner who wants strong fuel economy while they tow and haul, we offer a new 3.0-litre Power Stroke V6 engine that dreams are made of", said Dave Filipe, vice president Global Powertrain Engineering.

Things get a bit closer when it comes to towing and payload, and it's here where Ford's big bets on lightweighting get more apparent.

"Ford's advertising of these Super Duty pickups is littered with over-the-top promotion of fuel economy and so-called "cleanest ever" power", Berman said.

Ford sold 896,764 F-Series trucks in the U.S. in 2017 - a 9.3 per cent increase year-over-year, representing its best performance since 2005. Now Ford is upping the ante on diesel power with a new F-150 Power Stroke diesel that could offer as much as 30 mpg on the highway, and provide up to 11,400 pounds of towing capacity.

"All Ford vehicles, including those with diesel engines, comply with all U.S. EPA and CARB emissions regulations", Barbosa said.

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The complaint says Ford charged $8,400 more for diesel versions of its heavy duty trucks, compared with the versions powered by regular gas.

Ford expects around 5 percent of F-150 buyers will opt for the diesel, which costs United States dollars 4,000 on the Lariat and Platinum versions or USD 3,000 on the King Ranch.

Ford starts taking orders for trucks with the new engine mid-January with deliveries beginning this spring.

Ford's V-6 diesel uses a compacted-graphite iron (CGI) block and forged-steel crank.

In more moderate driving and towing conditions, the F-150 engine control system backs off the fan load through a viscous coupler, closing down the two radiator shutters for improved aerodynamic efficiency and reduced parasitic engine loss.