World News

Hijab-wearing L'Oreal Model Steps Down From Campaign

Hijab-wearing L'Oreal Model Steps Down From Campaign

Khan apologized for her tweets in a statement on Monday and announced that she would no longer represent L'Oréal.

'Championing diversity is one of my passions, I don't discriminate against anyone.

'With deep regret, I've chose to step down from this campaign because the current conversations surrounding it detract from the positive and inclusive sentiment that it set out to deliver'.

A spokesperson for L'Oreal Paris told Newsbeat: "We have recently been made aware of a series of tweets posted in 2014 by Amena Kahn, who was featured in a United Kingdom advertising campaign".

A spokesperson for L'Oreal told the BBC that it welcomes Khan's apology "for the content of these tweets and the offense they have caused". "L'Oréal Paris is committed to tolerance and respect toward all people. Because what they're really valuing through the campaign is the voices that we have", she told us this week.

Khan said to Vogue: "You have to wonder - why is it presumed that women that don't show their hair don't look after it? Insha'Allah, defeat also awaits the former; it's only a matter of time", read one now-deleted tweet.

More news: Kinder Morgan Inc (KMI) Position Reduced by Founders Capital Management

"Israel is a sinister state & the ones who suffer most are innocent children", proclaimed Khan in one since-deleted post, while in another she declared, "Israel = Pharoah". Other tweets found the model accused Israel of committing "Torture". Both are child murders.

Amena Khan became the first woman in a hijab to feature in hair brand L'Oreal's advertising. The company has faced many boycott calls over the years from supporters of the Boycott, Divestment and Sanctions movement over its extensive business ties with Israel.

The L'Oreal affair came days after cosmetics competitor Revlon found itself in a similar controversy, as Palestinian-American activist Amani al-Khatahtbeh turned down an award from the company because of its ties to Israeli actress Gal Gadot.

Last week, the iconic makeup company said Gadot is to become the "Global Brand Ambassador" for its new "Live Boldly" campaign, which it says is created to "inspire women to express themselves with passion, optimism, strength and style".

Amena Khan is featured in new L'Oreal Paris haircare ad campaign. Well, under global law, Israel is an illegal state.

According to Mashable, Amena posted Tweets criticizing Israel back in 2014.


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