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Logan Paul controversy: How long can YouTube, Facebook and others shirk responsibility?

Logan Paul controversy: How long can YouTube, Facebook and others shirk responsibility?

Furthermore, by removing Paul from the Google Preferred program, he will not be able to sell ads, which means that there YouTube has effectively stripped him of his ability to earn money through their platform. Daniels announced changes to those guidelines in December to the company that will further protect the YouTube creative community and the service's relationships with advertisers who don't want to be tied to videos like Paul's "misstep".

YouTube also addressed the controversy surrounding social media star Logan Paul, who was denounced for recently posting a video of a suicide victim. Additionally, "We will not feature Logan in season 4 of "Foursome" and his new Originals are on hold," said YouTube.

It has yet to be determined if Japanese police will move forward with pressing charges against the disgraced YouTuber.

On Twitter, YouTube said it was upset by the video that was shared and suicide is not a joke.

"Logan Paul's previously announced project with Blackpills is no longer in development and Blackpills will not be pursuing it at any time in the future", the company said in a statement to Variety. It adds that it was taking steps to ensure similar videos are never circulated again.

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However, Logan Paul's channel is still active on YouTube and advertisers can still place their ads on his other videos.

According to Google, "Preferred" is a collection of some of the most popular YouTube channels watched by people between the age group of 18-34 years in the US. Paul is one of the platform's biggest stars, with Forbes magazine estimating he earned US$12.5 million past year. Even in the case of Logan Paul, the video was taken down by him voluntarily. But with YouTube Red, a paid subscription service, and YouTube entering into financial deals with content creators, that line is now blurred.

"We've put all his projects on hold indefinitely, and we'll see in the future", Kyncl said.

On the other hand, any strict policing from YouTube over the content uploaded will certainly lead to discontent amongst thousands of prominent content creators.