Economy

Lyft Branded Beer Will Launch Next Week In Chicago

Lyft Branded Beer Will Launch Next Week In Chicago

The code expires within seven days and is only available on "classic" Lyft rides, not the carpooling Lyft Line service or Lyft Plus that offers larger vehicles.

Lyft, the ride-hailing app that provides more than 1 million rides a day, partnered with Chicago's Baderbrau Brewing to market a beer that lets people request discounted rides.

"We made a decision to partner with Baderbräu for the Five Star Lager launch to encourage more Chicagoans to travel responsibly when they're out on the town", David Katcher, Lyft's midwest general manager, said in a statement.

While ride-share companies are controversial in some ways, one undeniable net good is that they give anybody with a smartphone and a credit card the ability to get home without driving drunk. "Harder (to understand) is the psychology of how they decide to get home and when they decide to make that happen. That's a little more art than science". The beer will debut at the brewery on January 18, and then be distributed to 30 to 40 Chicago bars for a trial run.

As part of a new partnership, Chicago's Baderbräu Brewing Company is brewing up a beer called Five Star Lager that will be sold under Lyft's brand. South Side Pride, in case you we're wondering, is a light German helles, meaning that Five Star Lager might just be the ideal last round before heading home for the night.

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"Five Star Lager is a no-nonsense, bright-tasting beer that is ideal for a nightcap", Rob Sama, the founder of Baderbräu, said in a statement to Fortune. "We think it will appeal to avid craft beer drinkers as well as those who are new to the craft beer scene".

The partnership isn't the first time Lyft has teamed up with a beer company.

Lyft's Midwest manager tells the Trib the beer helps them achieve a longtime goal of getting inside bars.

If the collaboration with Baderbrau resonates with customers, Lyft may expand the promotions to other cities.


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