Economy

Lyft Branded Beer Will Launch Next Week In Chicago

Lyft Branded Beer Will Launch Next Week In Chicago

The code expires within seven days and is only available on "classic" Lyft rides, not the carpooling Lyft Line service or Lyft Plus that offers larger vehicles.

Lyft, the ride-hailing app that provides more than 1 million rides a day, partnered with Chicago's Baderbrau Brewing to market a beer that lets people request discounted rides.

"We made a decision to partner with Baderbräu for the Five Star Lager launch to encourage more Chicagoans to travel responsibly when they're out on the town", David Katcher, Lyft's midwest general manager, said in a statement.

While ride-share companies are controversial in some ways, one undeniable net good is that they give anybody with a smartphone and a credit card the ability to get home without driving drunk. "Harder (to understand) is the psychology of how they decide to get home and when they decide to make that happen. That's a little more art than science". The beer will debut at the brewery on January 18, and then be distributed to 30 to 40 Chicago bars for a trial run.

As part of a new partnership, Chicago's Baderbräu Brewing Company is brewing up a beer called Five Star Lager that will be sold under Lyft's brand. South Side Pride, in case you we're wondering, is a light German helles, meaning that Five Star Lager might just be the ideal last round before heading home for the night.

More news: Two Indiana Sunday alcohol sales bills move forward

"Five Star Lager is a no-nonsense, bright-tasting beer that is ideal for a nightcap", Rob Sama, the founder of Baderbräu, said in a statement to Fortune. "We think it will appeal to avid craft beer drinkers as well as those who are new to the craft beer scene".

The partnership isn't the first time Lyft has teamed up with a beer company.

Lyft's Midwest manager tells the Trib the beer helps them achieve a longtime goal of getting inside bars.

If the collaboration with Baderbrau resonates with customers, Lyft may expand the promotions to other cities.


  • International Business Machines Corporation (NYSE: IBM)

    It is positive, as 51 investors sold PEP shares while 689 reduced holdings. 116 funds opened positions while 640 raised stakes. Deutsche Bank maintained International Business Machines Corporation (NYSE: IBM ) on Wednesday, January 20 with "Hold" rating.

    Essex Property Trust Inc to Issue Quarterly Dividend of $1.75 (ESS)

    Adelante Capital Management Llc increased its stake in Essex Property Trust Inc . (NASDAQ:AAPL) to report earnings on January, 30. It dived, as 43 investors sold PGR shares while 189 reduced holdings. 44 funds opened positions while 137 raised stakes.
    Political Analyst Explains the Real Goals of Theresa May's Cabinet Reshuffle

    Political Analyst Explains the Real Goals of Theresa May's Cabinet Reshuffle

    May confirmed on Sunday (7) that she would be making ministerial changes, but refused to disclose details. May's most eye-catching move was the revamp of the personnel at Conservative Campaign Headquarters.
  • Kendall Jenner Reveals Her Struggle With 'Debilitating Anxiety'

    Kendall Jenner Reveals Her Struggle With 'Debilitating Anxiety'

    Jenner opened up about her hatred of Twitter , "which is so not fun these days", and her documented wariness of Instagram . Still, Jenner said she gets support from veteran supermodels, keeping her determined to stay successful.

    Axa Grows Holdings in Zoetis Inc (ZTS)

    While take a short look on price to sales ratio, that was 1.32 and price to earning ration of 27.95 attracting passive investors. Zacks Investment Research cut shares of Zoetis from a buy rating to a hold rating in a research note on Wednesday, November 1st.

    United Parcel Service, Inc. (NYSE:UPS) Position Cut by Community Bank NA

    On Thursday, July 27 the stock rating was maintained by Oppenheimer with "Buy". (NYSE:EFX) rating on Friday, October 6. Glenmede Tru Com Na has invested 0.25% in United Parcel Service, Inc . (NYSE: UPS ) rating on Thursday, October 12.
  • Progress Software (PRGS) Issues Quarterly Earnings Results, Beats Expectations By $0.06 EPS

    ValuEngine lowered shares of Progress Software from a buy rating to a hold rating in a research note on Friday, December 1st. Stock repurchase programs are often an indication that the company's board of directors believes its shares are undervalued.
    Ethiopia will release all its political prisoners, says PM Hailemariam Desalegn

    Ethiopia will release all its political prisoners, says PM Hailemariam Desalegn

    Rights group Amnesty International said the decision could signal the "end of an era of bloody repression". This is the first time the government has acknowledged holding political prisoners.
    Natalie Portman may play astronaut in film

    Natalie Portman may play astronaut in film

    Portman is also attached to an HBO miniseries of her own with an adaptation of We Are All Completely Beside Ourselves . Oprah spoke with some of Hollywood's most powerful women after the Golden Globes about how best to champion women.
  • Wake Forest can't complete comeback against Va. Tech

    As the competition has gotten tougher, Williams has been less inclined to play his freshmen. "We were just getting open looks". Boston College: At No. 12 North Carolina on Tuesday before consecutive home games against Dartmouth and No. 24 Florida State.
    Drew Barker decides to leave Kentucky

    Drew Barker decides to leave Kentucky

    Barker threw for 747 yards, five touchdowns, and seven interceptions during his United Kingdom career. It's unfortunate when someone loses their job after an injury but the Wildcats responded to Johnson.

    Wi-Fi Alliance Announces WP3

    Wi-Fi Alliance announced security enhancements and new features for its Wi-Fi Protected Access (WPA) Wi-Fi CERTIFIED technologies. The technology is expected to arrive on shelves sometime this year, with prices varying wildly depending on the device.