Samsung Display slows OLED production on tiresome iPhone X sales

Samsung Display slows OLED production on tiresome iPhone X sales

Recent reports from well-known analyst Ming-Chi Kuo said that Apple is working on three distinct new iPhones including a 6.1-inch LCD iPhone and two devices with OLED screens, a 5.8-inch iPhone X successor and a "Plus" size 6.5-inch iPhone X. But the vendor is likely to eventually launch the two LCD phones and the 6.4- to 6.5-inch OLED one. Right now, Apple is rumored to launch three iPhones this year, with two of them being OLED devices.

Elsewhere in its report, Digitimes also claims that an iPhone SE successor with wireless charging, and no 3D Touch, will make its debut later this year.

With these lacklustre figures in mind, KGI expects the iPhone X to hit end of life status around mid-2018 with sales of 62 million units in total, lower than its previous forecast of 80 million. "Unless supplies to Apple do not recover in the coming months, it is unavoidable for Samsung to see weaker earnings this year", another source said.

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The upgraded iPhone X will have a 5.8-inch screen, the iPhone X Plus will have a 6.5-inch screen, and the third model will have a 6.1-inch screen. However, to keep costs down and sell the iPhone X SE at a lower price point, Apple will have to make certain design compromises.

An analyst associated with the Taiwanese business group KGI Securities, named Ming-Chi Kuo believes that since the iPhone X didn't receive very high approval, it may lead Apple to discontinuing the first-generation iPhone X around mid-2018. The new TFT-LCD model will differ significantly from the OLED models in hardware and design specs (for instance, the PPI will be lower). We're hoping to see an update in March 2018, though the new iPhone SE 2 might not be quite what consumers wanting a small and cheap iPhone had in mind. Apple has not provided any confirmation on this observation, but in any case, it is apparently moving ahead with three iPhone models this year, all with iPhone X elements. Still, it's possible Apple's OLED panel suppliers won't be able to keep up with demand, forcing Apple to rely more heavily on LCD.