Tech

Snapchat redesign is a 'flop' with users

Snapchat redesign is a 'flop' with users

Twenty First Century Fox Inc's Fox Sports is partnering with Twitter Inc to stream a live show and Snap Inc's Snapchat to showcase stories with matchday highlights on the FIFA World Cup soccer tournament to be hosted in Russian Federation later this year.

Apparently, users are not happy the way things turned down-with many of them complaining that the feeds are no longer chronological and are confusing, the BBC reports.

Snapchat's Support team, meanwhile, has been busy responding to complaints from users on Twitter.

83 per cent (1,941) of user reviews for the update on Apple's App Store are very poor, giving it either one or two stars out of five, according to data from mobile analytics firm Sensor Tower, reported in TechCrunch.

Snapchat made the changes as a way for the social network to monetise its service by mixing in more adverts, said experts.

More news: Comparable Company Analysis: Texas Instruments Incorporated (TXN), Pandora Media, Inc. (P)

Unfortunately for Snapchat, they're not being shy about how they feel. The flat nature of Snap's daily active user (DAU) count paints a picture of a company that is treading water while its competitors (most notably Instagram) thrive at its expense and surpass it.

The usage of Snap Maps peaked at 35 million unique daily users in June and dropped roughly 40 percent by September. Users uses the app to see what's happening around them and meet up with friends during their free time.

"There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don't yet know how the behavior of our community will change when they begin to use our updated application".

"However, I highly doubt Snap will immediately reverse course due to bad reviews from a limited test in the United Kingdom and Canada".

Even more annoying is the fact that the new design forces users to tap a preview of the next person's Story before it is shown.


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