Medicine

A Flamin' Hot Cheetos-Inspired Film Is in the Works

A Flamin' Hot Cheetos-Inspired Film Is in the Works

The studio is set to produce a film titled Flamin' Hot-which would seem at first blush to be another bald, capitalistic grab, like The Emoji Movie, or The Angry Birds Movie, or the forever-gestating Fruit Ninja movie (which, yes, is a thing).

Cheetos are headed to the big screen, and it's not an animated movie starring Chester Cheetah.

Okay, according to Variety it's a documentary about the creation of Flamin' Hot Cheetos by Richard Montanez, then a janitor, and how his billion dollar idea started him on a career path to becoming an executive at Frito-Lay.

In 2012, Montañez recounted to Fox News Latino how a production snafu one day left a batch of Cheetos sans cheese dust.

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Montañez was born in Mexico and raised in California. He picked grapes on SoCal farms for a while, before winding up at Frito-Lay's Rancho Cucamonga plant in 1976. He made his own seasoning mix based on elotes, the Mexican street food that consists of a cob of corn topped with various combinations of salt, lime juice, chile powder, and mayo, butter, or cotija cheese. He tested out the product in his family's kitchen, let friends and co-workers try it, and was later able to get in touch with the president of the company. "I'm a little bit of an artist so I even designed the bags and put the Cheetos in it".

Original Cheetos' much spicier cousin, Flamin' Hot Cheetos, has inspired a movie, and the idea is actually not as insane as it sounds. As for Montanez, he's now an executive for PepsiCo (Frito-Lay's parent company) in charge of multicultural sales across North America.

Sometimes all you need is a machine error and a multi-million dollar idea inspired by a popular Mexican street snack.