Economy

View Adds Or Mine Cryptocurrency, Salon Gives You The Choice

View Adds Or Mine Cryptocurrency, Salon Gives You The Choice

While they don't come out and say it directly, the site, according to The Verge, is using the open-source CoinHive software in order to mine the cryptocurrency monero. Coinhive gets a bad rap because it can be used for illicit purposes, though the software is widely regarded as legitimate, as is the coin that it mines. "For our beta program, we'll start by applying your processing power to help support the evolution and growth of blockchain technology and cryptocurrencies".

A number of scientific projects also use spare computing power to contribute towards research. Salon is mining the privacy-focused cryptocurrency Monero.

Making it in media is hard, and finding ways to make money is hard. Salon's cryptocurrency of choice is Monero, according to Cyberscoop. "As far as we know, Salon is the first major media firm to use our service".

The computer I used for this experiment has a quad-core, Intel Core i7 Skylake processor.

Salon goes on to explain the mining process by saying it's borrowing the power to solve complex calculations. Salon sets this up as an opt-in process which is good, though it only mentions Coinhive's name in the small opt-in box ("powered by Coinhive") and not in its full FAQ page.

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Cryptojacking continues to be a problem, as we've detailed in several additional articles, including one yesterday.

Indeed, Google data shows the continuously poor performance of online display ads in the US.

The Salon website, however, has taken a different route as you can see if you visit its website today. There's so much free information on the internet that not everyone wants to pay to subscribe to a news site, yet at the same time, many folks find online adverts a pain and use an ad-blocker to sweep them out of view, making it hard for a site to generate ad revenue.

The publication claims that the process only takes place when readers are on the website, and Salon will not gain access to readers' personal information or files. Yesterday, Salon readers noticed an unfamiliar message offering them the opportunity to block ads in exchange for letting the site "use your unused computing power".

"We realise that specific technological developments now mean that it is not merely the reader's eyeballs that have value to our site - it's also your computer's ability to make calculations, too". Recently, with the increasing popularity of ad-blocking technology, there is even more of a disintegration of this already-tenuous relationship; like most media sites, ad blockers cut deeply into our revenue and create a more one-sided relationship between reader and publisher.