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Apple announces budget iPad for students

Apple announces budget iPad for students

Apple Inc AAPL.O on Tuesday was widely expected to announce a lower-priced iPad aimed at helping it grab more of the US educational market.

The company also showcased the updated Pages app that now has a new feature called "Smart Annotation".

Tech giant Apple is preparing to make a big announcement in Chicago at Lane Tech High School Tuesday. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

It's been a long time coming, but Spotify might soon get an official Apple Watch app, with the service said to debut at WWDC 2018 in June.

But Apple's education business has had its ups and downs. iPads and Mac computers were once the primary devices used in American schools.

Classrooms are a highly sought after market because they can serve as the breeding ground for future, or even lifetime, Apple customers.

"The iPad is a magical sheet of glass that can be anything we want it to be", Greg Joswiak, Apple's vice president of product marketing, said on stage.

More news: Cambridge Analytica accused of violating U.S. election laws

Apple Chief Executive Tim Cook opened the keynote with a nod to politics, saying "we are deeply inspired by the courage of the students who walked out" and marched on Washington, advocating for stricter gun control laws following a school shooting in Florida.

Also, Apple is planning to launch three new iPhones in September, so the decision to release a new colour variant in March certainly resonates with logic.

Education sales for iPads rose 32 percent to more than 1 million units in Apple's fiscal third quarter.

With a recent advertising onslaught, Apple is hoping to capture more young minds with the iPad.

Reports are suggesting that Apple could get the price cut to as low as $259, and this will be revealed alongside a new education software, combined with which Apple will target the School sector that's dominated by Chromebooks.

Apple offered the iPhone X only in Silver and Space Gray at launch, and a new colour could lure more people to upgrade following the Christmas period.

The trend-setting company is expected to provide more details about its renewed emphasis on education Tuesday at a Chicago high school.


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