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Apple To Acquire Digital Magazine Service Texture

Apple To Acquire Digital Magazine Service Texture

Eddy Cue, senior vice president of internet software and services at Apple, said: "We're excited Texture will join Apple, along with an impressive catalogue of magazines from numerous world's leading publishers".

When asked if the app is cannibalizing existing magazine subscribers, Loughlin said the service is expanding the publishing market, with only about 20 percent of Texture's subscribers dropping print in favor of the digital service.

Apple has announced that it has finalized a deal to acquire magazine subscription service Texture, which is known as the "Netflix of magazine publishing".

Texture is owned by Next Issue Media, a joint venture formed by Condé Nast, Hearst Magazines, Meredith Corp, News Corp and Rogers Media.

More news: Walmart to Expand Online Grocery Delivery to 100 Metros

Apple made its first big push to integrate magazines and newspapers into its devices with an application called Newsstand in 2011.

Based on user's interest, the app will direct magazine within its huge catalog portion. It replaced that with the more comprehensive Apple News service a couple of years ago.

Published via the Guardian News Feed plugin for WordPress. It's possible Apple will end up incorporating elements of Texture into an expanded News service. The company added that it is "committed to quality journalism", which suggests it will use Texture in an attempt to improve its standing with media organisations. Apple and representatives from Texture didn't respond to requests for comment. Its app will continue to be available for mobile operating systems iOS, Android, Amazon Kindle Fire, and computer operating systems Windows 8 and Windows 10.

Apple Music has reached 38 million subscribers, a gain of 2 million in just over a month, the company's SVP Eddy Cue said during a chat with CNN's Dylan Byers at the South by Southwest Conference on Monday, according to 9to5Mac. Once the acquisition completes, Apple will purchase the service and its employees.


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