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BMW M8 Gran Coupe Concept

BMW M8 Gran Coupe Concept

The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter "M" at BMW in impressive style: it stands for "more", more of everything.

Commenting on the concept of the upcoming 8-Series Gran Coupe, the vice president of BMW M design, Domagoj Dukec, says: The Concept M8 Gran Coupe is created to stir things up, to polarize. With its long hood, sleek roofline, powerful haunches, and raised up trunk spoiler, the Concept M8 Gran Coupe certainly looks the part.

The front of the BMW Concept M8 Gran Coupe is flat and wide. The headlights sit higher than the kidney girlle, surrounded by gold trim and lighting technology is said to be similar to the M8 GTE race vehicle. The long hood, stretched wheelbase and short tail all suggest that this auto means business. The concept has a carbon fibre roof panel, much like other modern M power models.

BMW previews the bold exterior styling and confident stance of a luxurious new 4-door 8-Series model positioned at the very top of its lineup from the latter half of 2019 with the unveiling of the Concept M8 Gran Coupe at this year's Geneva auto show. It was an astonishing reimagining of the seminal coupe, and the M8 Gran Coupe displayed at Geneva exemplifies that design.

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Adrian van Hooydonk, Head of BMW Group Design said: "The BMW 8 Series will be the new leader in the BMW range, combining the highest levels of sportiness and elegance".

"The BMW Concept M8 Gran Coupe is created to stir things up, to polarise - it should move you emotionally", explains Dukec.

Like the BMW Concept 8 Series before it, the BMW Concept M8 Gran Coupe shows off BMW's new design language, headlined by expressive surfacing that accentuates the car's dynamism more vividly than before through its bodywork. "With this vehicle, BMW M unmistakably brings luxury out of the "comfort zone".

BMW's decision to resurrect the 8 Series comes after an announcement by chairman Harald Krüger to position the brand further upmarket, giving it a more luxurious slant than its current premium positioning.


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