Fitbit launches Versa smartwatch for $199

Fitbit launches Versa smartwatch for $199

The Fitbit Versa can be pre-ordered beginning Wednesday, March 14, and it will be priced at $199.95.

Users will be able to track various elements of their period, but Fitbit is not selling the service as a contraceptive or conception aid, making the effort somewhat pointless at present.

There's quite a bit to unpack in the Versa, so we've broken it down for you below.

The company announced two new products on Tuesday: Fitbit Versa, a smartwatch that is strikingly similar to the Apple Watch, and its first fitness tracker for kids, Fitbit Ace.

It sits comfortably on the wrist and isn't as thick as alternatives such as the Fitbit Blaze, and unlike the Ionic, it has rounded edges.

Apple has seen great success with their Apple Watch Series 3, despite the lukewarm sales of the original models. The $229.95 Special Edition is made special by the inclusion of an NFC chip too for Fitbit Pay functionality.

Noticeably missing from the Fitbit Versa is Global Positioning System tracking capabilities, which are nearly a staple at this point in smartwatches.

The resolution looked good and while there are thick bezels around it the screen seemed responsive in our limited testing time flicking through apps.

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If you already know the Ionic, you'll know a lot of the fitness features included here.

What's different is that the Versa will feature more personalized insights. Exactly how this will work in the pool is a little unclear, but we'll take it for a dip when we get one to try it out.

It also supports the usual fitness tracking functions, including heart rate tracking and swimming, but also features menstrual tracking for the target audience. United States users can also listen to Pandora.

The Fitbit Versa is surprisingly light, which might appeal to those who want to use the sleep tracking functions it offers. Step goals and heart rate trends are shown on new interfaces, letting you more easily keep an eye on daily progress or your resting heart rate. It will help women track their menstrual cycles, view holistic health data in one place, and better understand connections to their overall health, the company says.

Do you plan on picking up either one of Fitbit's new devices? It runs the same software (Fitbit OS 2.0) as the Ionic, but costs $100 less. It has access to Fitbit's App Gallery, which has added over 550 apps and clock faces since its launch last summer.

If you want to make payments while you're out and about you can use Fitbit Pay and connect up your bank account and card for contactless payments. The Versa will hold up to 300 songs in its internal memory, so you don't need to take your phone with you when you leave the house.

The Ace is available for pre-order now at $99.95 and is expected to ship before July. The 39mm device is slightly wider than the smallest 36mm Apple Watch, and Fitbit could still stand to slim down the bezels surrounding the touchscreen (while ditching the Fitbit logo on the chin). Like the Alta, the Ace is showerproof and advertises a battery life of up to five days. The Fitbit Versa is a lower-cost, redesigned version of the $300 Ionic that launched a year ago ...