Economy

Google Trust & Safety ad removals in 2017

Google Trust & Safety ad removals in 2017

Stansfield revealed that many website owners used the firm's advertising platforms, like AdSense, to run Google ads on their sites and content and make money.She said Google paid $12.6 billion back to the publishing partners in its ad network a year ago.

Alphabet's Google announced the decision Wednesday night in an update to its policy, which says it will begin to block ads for "cryptocurrencies and related content".

According to the search engine giant, it blocked 79m ads on its network past year for automatically sending people to malware-laden sites and removed 400,000 of these unsafe sites.

Removed 48 million ads trying to get us to install software we don't want.

As a result of this technology, they removed Google ads from over 2 million URLs each month. This was possible in part thanks to new technology that lets the team remove Google ads from individual pages on a website that violate its policies, helping scale enforcement for policies that prohibit monetization of inappropriate and controversial content. They also blocked almost 90,000 websites and 700,000 mobile apps for policy violations. For example, a site where you can buy fake diplomas or plagiarised term papers and this new policy allows them to take action on sites for misrepresenting themselves or deceiving users with their content.

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Bloomberg reported that the company suspended 7,000 customer accounts for ads that impersonated a news article-what Google calls "tabloid cloaking"-and blocked more than 12,000 websites for copying information from other publications".

We're constantly updating our policies as we see new threats emerge.

This year, it plans to add several new policies that "will address ads in unregulated, overly complex, or speculative financial products" like binary options, cryptocurrency, foreign exchange markets and contracts for difference.

Our work to protect the ads ecosystem doesn't stop here-it's ongoing.

"Improving the ads experience across the web, whether that's removing harmful ads or intrusive ads, will continue to be a top priority for us", Scott Spencer, director of sustainable ads, said.