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MoviePass keeps dropping its prices and we don't know how

MoviePass keeps dropping its prices and we don't know how

For a limited time, new users can get MoviePass - a.k.a. unlimited movies in theaters - for $6.95/month. So there's likely one near you that accepts the service.

"Our vision has always been to make the moviegoing experience easy and affordable for anyone, anywhere", said MoviePass CEO Mitch Lowe in a statement.

Today's announcement from MoviePass indicated that the price drop was due to "diversifying its revenue streams" through a series of marketing agreements with movie studios, movie distributors and movie theaters themselves.

MoviePass is offering one of its lowest-priced subscription offers yet with the hope of adding subscribers.

MoviePass is now 81% owned by HMNY. However, with each new customer, MoviePass becomes more emboldened.

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Previously, MoviePass lowered its price to a $9.95 per month subscription plan in August 2017 from $50 a month - which dramatically expanded its customer base to 2 million consumers from around 200,000 last summer.

"We believe our business will succeed by granting the public greater access to see movies how they were originally meant to be seen - in theaters", Ted Farnsworth, CEO of Helios and Matheson, MoviePass' parent company, said in a release.

So how does MoviePass work?

If you're interesting in hopping aboard the MoviePass train, you can find more information and sign up via their website. From there, you pick what movie you want to see from the MoviePass app and use your MoviePass card to get your tickets at the box office or kiosk.

We believe our business will succeed by granting the public greater access to see movies how they were originally meant to be seen - in theaters. The average ticket price across the country in 2017 was $8.97.