Nissan's New Electric Vehicle Goal: Sell 1 Million Annually by 2022

Nissan's New Electric Vehicle Goal: Sell 1 Million Annually by 2022

"The heart of our strategy in terms of electrification is battery EVs and e-Power technology", Nissan Chief Planning Officer Philippe Klein told reporters at a briefing.

As part of this plan, Nissan plans to develop eight new pure EVs, building on the success of the new Leaf; launch an electric vehicle offensive in China under different brands; introduce an electric "kei" mini-car in Japan; develop a global crossover EV, inspired by the Nissan IMx Concept; electrify new Infiniti models from FY2021; equip 20 models in 20 markets with autonomous driving technology; and, reach 100 percent connectivity for all new Nissan, Infiniti and Datsun cars sold in key markets by the end of the plan.

Nissan's growth strategy focuses on heavy investment in three pillars: electrification, autonomous driving and connectivity.

The company said fiscal 2022 is also the year by which it intends to incorporate internet connectivity in new models of its mainstay vehicles. The company is also targeting an 8% core operating profit margin and cumulative free cash flow of 2.5 trillion yen.

Klein pledged to leverage the platform and powertrain assets of Renault-Nissan-Mitsubishi to support the company's goals.

The plan includes developing eight pure EVs and staging an offensive in China under different brands, it said. For 2018, Nissan is introducing a new compact crossover SUV to its lineup in the form of the Nissan Kicks. Japan's number two automaker sold about 163,000 electric vehicles globally in 2017.

Through 2022, vehicles powered by its "e-Power" gasoline-hybrid technology would likely comprise the majority of Nissan's electric line-up, it said. In the USA, they will account for between 20 percent to 30 percent; and in China, between 35 and 40 percent. Its Infiniti luxury brand also hopes to electrify all new vehicles starting in 2021.

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The auto maker is also planning to equip 20 of its models, mostly in developed markets, with automated driving functions including self-driving capabilities on city roads by 2022.

Nissan is also plotting to sell one million ProPilot-equipped models per year by 2022.

When it comes to autonomy, Nissan has a tech called ProPilot Assist, which holds a vehicle in a single lane on the highway and is capable of matching speed with traffic.

Asami said, "Based on Nissan's history of providing world-first safety technologies, we continue to evolve autonomous technology towards hands-free, eyes-off convenience in all environments".

The latter now represents the majority of Nissan's "electrified vehicle" sales.

The Alliance Connected Cloud provides a foundation to enable the expansion of connected and mobility services for Nissan, including robo-vehicle ride-hailing services.

Nissan and mobile gaming operator DeNA Co earlier this month held public field tests of their Easy Ride self-driving taxi service in Yokohama.