Tech

Sony announces A7 III full-frame mirrorless camera

Sony announces A7 III full-frame mirrorless camera

The new Sony's camera is packed with a bunch of new features and improvements to the original camera.

Sony has announced the A7 III mirrorless cameras as successor to the three-year-old A7 II.

With the new "Front End LSI" pre-processor from the A7R III, the new A7 III shares numerous speedy capture modes. The camera can go up to a insane ISO of 2,04,800 and the Bionz X image processor just takes things to the next level.

Together, the components produce an ISO range of 100 - 51,200 that's expandable to ISO 50 - 204,800 when dealing with still images.

Interestingly, you can shoot full resolution images through this camera at 10fps with continuous autofocus mode. It will also sport a 693 phase-detection autofocus system, and will also support up to 10 frames-per-second continuous shooting. The main feature of the camera is the 24.2-megapixel sensor with 5-axis optical image stabilization.

Apart from this, Sony has improved a lot of things in this new generation camera. This can cover 93% of frame while taking the photos.

Additionally, the A7 III also comes with a "My Menu" feature that some may already be familiar with, as Sony previously launched this feature on the A9.

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What are the Sony a7 III's Video Capabilities?

"With the new α7 III, we've taken many of our newest and most advanced imaging technologies from the acclaimed α9 and α7R III models and paired them with an all-new 24.2 MP back-illuminated sensor to deliver the ultimate full-frame camera for enthusiasts, hobbyists and professionals alike", said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. It is also compatible with other Sony devices so you can shoot more and can have a whole new different experience of playing with the new camera features.

Twin card slots are onboard, and you can choose to record simultaneously to both, or have different file types routed to the two slots. It also shares a frame with that camera (and the A7R III) so it's ready for all E-mount accessories. This includes the new "Z" large batteries, AF selection joystick and EyeAF from the A7R III.

Though not entirely weather sealed, the camera body is notably weather resistant at the very least. My Menu is customizable and allows users to tailor the menu according to their personal preferences.

In the Mirrorless camera segment, Sony is the leading manufacturer and the fanboys of this camera will be more excited to see this camera in the market.

The Sony A7 III will begin shipping in April. Alternatively, there is the option for a bundle that includes the FE 28-70mm f/3.5-5.6 kit lens, which will cost $2,199.


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