Economy

Spotify discovers two million users blocked ads for free

Spotify discovers two million users blocked ads for free

Earlier this month, streaming music platform Spotify cracked down on users listening to ad-free music without paying its subscription fee.

Spotify has revealed that around 2 million of its users have been using hacked versions of apps to bypass ads without paying for the privilege. Previously, Spotify said users worldwide consumed 40.3 billion hours of audio and video a year ago; now it says users accessed 39.8 billion hours of content. While these revisions are certainly a setback on the road to that IPO, Spotify remains the largest music streaming service around, with Apple Music considered its closest competitor.

That said, the number of users taking advantage of these hacked apps was never made clear until now.

The direct listing will let investors and employees sell shares without the company raising new capital or hiring a Wall Street bank or broker to underwrite the offering.

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Around 86m users now access Spotify via the ad-supported version of the platform, meaning that those suppressing or otherwise avoiding ads represent around 2.3 per cent of the potential audience. Normally, the only way to get rid of the advertisements Spotify injects between songs is to upgrade a free account to a Spotify Premium account, which costs $9.99 per month. The other 86 million were users of its free service, which includes advertising messages.

As reported by TorrentFreak, some Spotify users have begun to receive emails from the company warning them about "abnormal activity" linked to their accounts. Don't worry - your Spotify account is safe.

"If we detect repeated use of unauthorized apps in violation of our terms, we reserve all rights, including suspending or terminating your account".