Tulsa Walmart among stores serving up new dinner kit options

Tulsa Walmart among stores serving up new dinner kit options

The Bentonville, Ark. -based mega-retailer will also make the meals available via Walmart's Online Grocery Pickup, enabling customers to order online at lunch and pick up the items in time for dinner.

Almost 80 percent of people don't know by 4 p.m. what they're going to have for dinner. Options include preportioned cooking kits, kits to go with precooked rotisserie chicken, and other heat-up options-all ready in less than 15 minutes. By the end of 2018, the company hopes to have them available in over 2,000 stores.

The chain's meal kits serve two people and retail from $8 to $15.

Walmart's push aligns with the efforts by traditional grocers, big box retailers and Amazon to move more aggressively into the meal-kit industry.

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The food kit meals were created in Walmart's Culinary and Innovation Center. One Step Meals are those that only need to be heated up before customers can eat them. Selections will include basil garlic chicken and steak dijon. "We're here to help", noted Tyler Lehr, SVP and general merchandise manager, Deli Services, Walmart U.S.

Those wanting to create meals with their own flair without grocery shopping, chopping and measuring may want to consider a pre-portioned meal kit. All kits are made and packaged in individual stores daily.

That puts two heavyweights in contention - each moving assertively into the overall grocery space - with smaller meal-kit pure plays such as Blue Apron (APRN), HelloFresh, and Plated, the latter of which was acquired by grocery player Albertsons past year.