Tech

YouTube Will 'Frustrate' Some Users With Ads So They Pay for Music

YouTube Will 'Frustrate' Some Users With Ads So They Pay for Music

YouTube has tried to sell its users paid music services in the past, with little to show for it. That is more than twice the original buy-in of $150 worth of YouTube ads Google required businesses to purchase to use the service when it was available in a limited number of cities. YouTube generated around $10 billion in revenue through advertising, Bloomberg reports. Of course, he didn't provide a clear strategy on how it would compete against Spotify, Apple Music, and Amazon Music. "You're not going to be happy after you are jamming "Stairway to Heaven" and you get an ad right after that," Cohen said in an interview at the South by Southwest music festival.

With its past subscription-based services, Google has proven that it has yet to build an appealing streaming music platform. The first half of that will be straightforward: they'll find their playback interrupted at increasingly frequent schedules, as YouTube tries to claw back some cash by working with advertisers.

Trying to convert free users to paying ones isn't YouTube's own unique problem, mind.

"There's a lot more people in our funnel that we can frustrate and seduce to become subscribers", he said.

More news: Moon indicates possibility of three-way summit with United States , N. Korea

However, the site as you might know it, is no more. "Yet, frustrating current YouTube users with ads might not entice them to subscribe".

YouTube, which is owned by Google, has faced mounting pressure from gun control activists over the prevalence of gun-related videos posted to its site.

In a statement provided to Bloomberg Technology, a YouTube spokesman said that the company "routinely makes updates and adjustments to our enforcement guidelines across all of our policies". Aggrieved by YouTube's new standards, which prohibit videos that link to firearm sales, instruct viewers on firearm manufacturing, or promote the installation of certain accessories (such as high-capacity magazines), InRangeTV has launched a Pornhub channel, where three of its videos are now available.


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