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Facebook To Start Disclosing Identity Of Political Advertisers

Facebook To Start Disclosing Identity Of Political Advertisers

In Canada, Facebook has been testing a new feature called view ads that lets users see the ads a Page is running - even if they are not in your News Feed.

That legislation, introduced last October but not yet passed, is aimed at countering concerns about foreign nationals using social media to influence American politics, which is part of the investigation into possible Russian meddling during the 2016 USA presidential campaign.

Those ads targeted Facebook users on hot-button subjects including gun rights, gay rights, religion and presidential candidates Trump and Hillary Clinton. This week, Facebook raised that number to 87 million. Schiff is the highest ranking Democrat on the House Intelligence Committee, one of three congressional committees investigating Russian interference in the 2016 election.

Uphill fight The Honest Ads Act would expand existing election law covering television and radio outlets to apply to paid internet and digital advertisements on platforms like Facebook, Twitter Inc and Alphabet Inc's Google.

"To get authorized by Facebook, advertisers will need to confirm their identity and location". That same year, Facebook paid $19 billion for WhatsApp, a chat app similar to Messenger. Mark Warner, D-Va., who along with Sens.

The requirement to verify the identity of such ad buyers was important to counter activity by organizations such as Russia's Internet Research Agency, a so-called online "troll farm", said Democratic Senator Mark Warner, a sponsor of the Honest Ads Act. He also threw his company's support behind the Honest Ads Act, a US Senate bill: "Election interference is a problem that's bigger than any one platform". Verification of those page operators "will make it much harder for people to run pages using fake accounts, or to grow virally and spread misinformation or divisive content that way", he said.

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The social media giant said the steps are created to deter the kind of election meddling and online information warfare that United States authorities have accused Russian Federation of pursuing, the company's chief executive Mark Zuckerberg said. The legislation would also require online platforms to make "all reasonable efforts" to ensure that foreign nationals and entities are not buying political ads to influence the USA electorate.

Zuckerberg and Facebook have been under particularly intense scrutiny since March 17, when four news organizations in the USA and Britain reported that Cambridge Analytica had harvested Facebook user information without their consent, using it to create psychological profiles of voters that were used to target pro-Trump, anti-Clinton messaging during the 2016 election.

"To this day, we still don't know what data Cambridge Analytica have", Sandberg admitted. "They gave us assurances and it wasn't until other people told us it wasn't true".

Zuckerberg, in an interview this week with the news website Vox, said: "The Myanmar issues have, I think, gotten a lot of focus inside the company".

Sheryl Sandberg, Chief Operating Officer of Facebook attends the session "The Transformation of Tomorrow" during the annual meeting of the World Economic Forum (WEF) in Davos, Switzerland January 20, 2016.

Until now, Sandberg had contributed little to that conversation, taking several days after the Cambridge Analytica revelation to write a Facebook post explaining a few of the company's next steps. "I think people are going to be trying to answer that question for a long time". "But I just think the reality is, given how complex Facebook is and how many systems there are and how we need to rethink our relationship with people and our responsibility across every single part of what we do, I do think this is a multi-year effort".