Tech

Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

Flipkart, Asus enter strategic partnership, announce ZenFone Max Pro

One of the first products to be announced under the partnership will be the ZenFone Max Pro, that will launch globally in India on April 23. As part of the memorandum signed between the two companies, Flipkart will soon be showcasing a slew of the upcoming smartphone from Asus, the first of which will be the Zenfone Max Pro.

Asus is all set to launch a new Zenfone Max Pro smartphone in India on April 23 which will be exclusive to Flipkart.

Once launched, the Zenfone Max Pro will be pitched against the popular Xiaomi Redmi Note 5 Pro, which also houses the same CPU. "Ultimately, we want the latest smartphone technology to be affordable and accessible to everyone, but, while we're at it, we also want to ensure Indian consumers get smartphones with features they most want", Kalyan Krishnamurthy, Flipkart CEO said in a statement. The online retail giant, in fact, claims it was the one that actually started the concept of exclusives in India. Flipkart CEO Kalyan and ASUS CEO Jerry Shen announced the detailed of the partnership today. The etailer wants to own 40% of all smartphone sales in India by 2020 and partnerships like these can help the company to achieve the same, according to Flipkart.

Investors in the Bengaluru-based company, including New York-based investment firm Tiger Global Management, South African media conglomerate Naspers, venture capital firm Accel and China's Tencent Holdings, have agreed to sell their stakes to Walmart.

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Commenting on the development, ASUS CEO Jerry Shen disclosed that the company has visualized tremendous opportunity in the creation of products and services that is created to address India's market needs.

Under the partnership, Flipkart will be the primary sales channel for ASUS ZenFones and both the companies will collaborate in the co-creation of new products for the Indian market based on consumer insights.

"With Flipkart's partnership, we aim to gain more insights about Indian consumers' needs which can help us develop even more suitable products for the Indian market", he added. Flipkart's unparalleled distribution reach and marketing strengths will help Asus build strong awareness for our innovative high-value products and reach consumers across India.


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