Economy

Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

Retail Rivals Amazon and Best Buy Team Up to Sell Smart TVs

The e-commerce giant and the consumer electronics retailer on Wednesday announced a new deal to sell smart TVs running on Amazon's Fire TV operating system.

Amazon launched a first Fire TV set a year ago on its own website, but the offer was not widely promoted.

The store you use to check out TVs IRL, before you buy them on Amazon, has apparently given in to the power of online shopping. Instead, Amazon will be tapping a retailer whose life it has made incredibly hard over the years, Best Buy, to begin selling smart televisions with its Fire TV capabilities baked in. More than ten 4K and HD models are planned for the U.S. and Canada markets, and they will include Amazon's Alexa voice-controlled digital assistant.

There are a host of smart TVs already being sold at Best Buy stores, Amazon's Fire TV products do pretty much everything that those do, but the direction integration of Alexa which can be used with the included remote control is definitely a major selling point.

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These new smart TVs comes with the Fire TV experience out of the box, which blends streaming options as well as live over-the-air TV to provide a complete entertainment experience.

Amazon has entered a new partnership, according to Variety, with its longtime rival Best Buy in order to encourage more customers to use Fire TV products. "We could not have a better partner in this endeavor".

Fire TV Edition continues to improve even after your purchase, with more new Alexa skills, software features, and applications added regularly. Retail availability will extend to Canada "later this year".


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