Research

Airtel up against BSNL and Reliance Jio: Introduces new FUP policy

Airtel up against BSNL and Reliance Jio: Introduces new FUP policy

That means an Airtel subscriber recharging with a pack of Rs 199 and consuming 1.4 GBs of high speed mobile data in a day during the validity period will be no longer charged for additional data for the remaining period of the day.

Will this attract Jio users? Earlier, if the data limit was reached, the subscriber either had to wait for the clock to strike 12 AM or buy a small recharge plan.

With no restriction, and no rules, BSNL landline users can now call local or STD numbers, any time of the day, 7-days a week for free. Also there are freebies which will be revealed once you recharge the pack, but they are available till 81 days.

As of now, there are 23.2 million landline users in India, and out of this, BSNL is the #3 player with around 55% market share. The plan also includes free BSNL Signature caller tune activated on the number by default.

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Interestingly, Airtel added around 6000 new landline users in the month of December, 2017, and their growth rate in this niche is admirable. Many other telcos like Bharti Airtel, Vodafone and Idea Cellular have learned the ways of RJio offers, but to a government-owned company like BSNL, it had to think big something out of the box.

As part of this endeavor, Airtel has made a decision to increase their post-FUP speed for pre-paid users to 128 Kbps.

Airtel Rs 509 plan: Subscribers buying this plan will get unlimited voice calls, free-roaming outgoing and incoming, 100 local/national SMS a day and 1.4GB data per day for 90 days. After launching new plans that compete closely with Jio and other rival companies, Airtel has now announced that it will also offer the truly unlimited internet experience like Jio and BSNL by giving FUP speed of 128Kbps on Airtel unlimited packs.

Jio started offering such "unlimited" data plans a year ago, something that no other telecom operator was offering at the time.


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