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Bob Dylan Has a New Whiskey Label, Heaven's Door Spirits

Bob Dylan Has a New Whiskey Label, Heaven's Door Spirits

The whiskey's brand name, Heaven's Door, is a nod to Bob Dylan's classic song "Knockin' on Heaven's Door". The first, a 25-year-old whiskey, will be released next year and cost about $300.

Bob Dylan has launched his own whiskey line, called Heaven's Door.

Straight up: Heaven's Door straight bourbon, double-barrel whiskey and straight rye.

Heaven's Door Tennessee Bourbon and Double Barrel Whiskey are both priced at US$59.99.

"I've been traveling for decades, and I've been able to try some of the best spirits that the world of whiskey has to offer", Dylan said. As he described it in a statement to the New York Times, "This is great whiskey".

Dylan made a trademark application for the name "bootleg whiskey" in 2015.

"I was born and raised in iron ore country, where you could breathe it and smell it every day", He said on Heaven's Door's website. Every year, a limited edition Bootleg Series will be released in ceramic bottles decorated with the musician's oil and watercolour paintings.

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Dylan's famous signature will be on the reverse side of the label, making it visible only when the contents have been swilled.

However, the times they are, as someone once observed, a-changin' and next month Dylan, 76, will become the latest in a growing list of celebrities to introduce a range of small-batch, high-end craft drinks. Sammy Hagar sold his Cabo Wabo Tequila to Gruppo Campari for a quick pick me up. Drink George Clooney's Casamigos tequila, for example, sold past year to the beverage giant Diageo for up to $1 billion, and acquire some of his movie-star glamour.

And Bushala has rubbished the suggestion that the move is merely a vanity project for the legendary singer.

"Everyone felt strongly that Heaven's Door was just a ideal name", Bushala said. "This is his brand, and it's his idea". His cryptic feedback, says Heaven's Door Spirits chief operating officer Ryan Perry, "really helped us think about barrel finishing in a different way".

"He was willing to do that, but he's not going to appearances or bottle signings".

Heaven's Door is set to sell for roughly $50 to $80 Dollars per bottle, though it's not known if it will find its way to Australia any time soon.


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