Tech

Fitbit and Google Are Teaming Up to Improve Your Health

Fitbit and Google Are Teaming Up to Improve Your Health

The new software provides medical professionals with access to fitness and health data from the smartwatches.

The collaboration will see Fitbit utilize Google's new Cloud Healthcare API as it aims to integrate further into the healthcare system. Google and Fitbit will use the Cloud Healthcare API and Twine Health's health coaching platform to help patients and physicians work together to better manage their chronic conditions.

"Over the past decade, we have built an incredible foundation as the leading wearables brand, helping millions of people around the world make lasting behavior changes that improve their health and wellness through fun and engaging experiences".

"This collaboration will accelerate the pace of innovation to define the next generation of healthcare and wearables", added Park.

"At Google, our vision is to transform the way health information is organized and made useful", said Gregory Moore MD, PhD, Vice President, Healthcare, Google Cloud. Google already has healthcare customers using its Cloud Healthcare API, and Fitbit plans to integrate its own data into that system so users can eventually connect the info from their Fitbit app with their patient records for a more detailed overview of their health. "Together, we have the opportunity to deliver up-to-date information to providers, enhancing their ability to follow and manage the health of their patients and guide their treatment".

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For Google, this move is a win for its Cloud division and efforts to boost adoption of its services in fields beyond just the enterprise space.

Although the data is HIPAA-compliant, it's not clear whether Google and Fitbit will have an opportunity to generalize the healthcare data and use it to target content and advertisements to specific individuals or audience segments during searches or on publisher websites.

Adam Pellegrini, the manager of Fitbit's Health Solutions team, told Fast Company that the integration with Google's cloud could notify a user when to take medicine or exercise. This will be possible due to Google's engineering support, AI, machine learning, as well as new predictive analytic algorithms.

The partnership, announced Monday, enables the two companies to design and build platforms, such as a dashboard that might link together patient electronic medical records (EMR).


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