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Snapchat Launches A New Redesign After Listening To Users' Feedback

Snapchat Launches A New Redesign After Listening To Users' Feedback

To get the app's impression score, YouGov asked consumers whether they had an overall positive or negative impression of Snapchat.

The new Snapchat redesign puts both Snaps and Chats in chronological order again rather than trying to sort things using an algorithm, and moves Stories from your friends back to the right-hand side of the app. Launching the app also launches the camera - allowing you to easily swipe left in order to access the right-hand screen where you can locate your friends' content.

After drawing criticism from users worldwide about its controversial redesign, audio-video sharing platform Snapchat has rolled out another app redesign for iOS users. It shuffled the placement of stories and arranged communications out of chronological order, which users found confusing.

The right-side page of the app will also contain stories from content creators and businesses, but Stories from friends will be at the top of the page, in a separate section, which should make the experience easy to understand for users. Some reported that it made the app harder to navigate, and that the rearrangement didn't produce any benefit to the user.

More than a million people signed a petition calling for the 2018 Snapchat update to be reversed, and it appears that the company has finally made a decision to act.

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In an earnings call last week, Snap CEO Evan Spiegel said the company was "optimizing the redesign" based on its ongoing experimentation and learning.

Since the fourth quarter 2017, revenue was down 19%, while daily active users increased by just 2%.

The company says that it still has work to do to improve the new layout. Kylie Jenner, who expressed her displeasure with Snapchat's new layout earlier this year, likely contributed to Snapchat's brand bashing.

At this point in time, the update is rolling out to the "majority" of iOS users with the rest soon to follow.


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