Tech

Amazon gets rights to broadcast Premier League for the first time

Amazon gets rights to broadcast Premier League for the first time

And so will Amazon.

Amazon's Prime Video service has bought the rights for two entire rounds of fixtures live each season in Britain in a three-year deal from 2019, representing 20 games each season.

Sky Sports and BT Sport purchased 160 matches per season for approximately £4.5 billion earlier in the year, meaning that two packages remained unsold until this week, with one being midweek and the other being Bank Holiday fixtures.

Premier League Executive Chairman Richard Scudamore said: "Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights".

The league had hoped that these innovative packages - two chances to show all 10 games of a bank holiday or midweek fixture programme - would tempt the likes of Amazon, Facebook and Google into the market for live rights.

Jay Marine, vice president of Prime Video in Europe, said: "We are always looking to add more value to Prime, and we're delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership".

Audience figures continue to grow on BT Sport, with average viewing up 17% at the end of the most recent football season, while a BT Sport record-breaking 8.5 million people watched the UEFA Champions League final this year across our TV and digital platforms.

More news: First lady to attend Trump’s hurricane briefing Wednesday

Having already signed huge uplifts in its deals with broadcasters in Brazil, China and the United States, the league announced another global broadcast agreement at the meeting, the sale of 233 live matches a season to BT, Premier Sports and Sky for the Irish market.

Amazon Prime have bought the United Kingdom package Premier Sports have acquired for the Irish market, in a move that will send shock waves through Sky and BT Sport, who have dominated the British Premier League television market in recent years.

Sky will show the most amount of Premier League football, having previously won 128 matches per season for the same time period.

Also on Thursday, Premier League clubs have struck a new deal over sharing revenue from global broadcast deals which will see any future increases divided according to league position.

Add Sky Sports Main Event to this (which comes with Sky Sports Extra) for £27.50 a month, and the £7.99 for Amazon Prime Video and you reach a grand total of £66.48.

These two remaining packages of rights were specifically created to appeal to the internet giants such as Amazon, Netflix, Apple, Facebook and Google as online streaming continues to rise in popularity.

The deal underlines Amazon's ambition to take on traditional pay-TV broadcasters in the multi-billion dollar battle for sports rights.


  • First lady Melania Trump returns to public eye after 'little rough patch'

    First lady Melania Trump returns to public eye after 'little rough patch'

    The First Lady traveled with President Trump for a follow-up briefing at FEMA headquarters on the ongoing hurricane response. Recall, Melania took her time moving to the White House, in the first place.

    Mexico to impose tariffs on $3B in USA products

    The current-day White House, from which Trump was likely taking Trudeau's call, had to be mostly rebuilt as a result of the fire. Blame the nations that have broken away" from fair trade practices, Kudlow told reporters at a White House press conference .
    Schwartzman rocks Nadal before rain begins

    Schwartzman rocks Nadal before rain begins

    The victor will face either Juan Martin del Potro or Marin Cilic, who were locked at 5-5 in a first-set tiebreak. He hit straight back on two occasions but Schwartzman held to take it 6-3.
  • Japan's Abe Wants Trump to Keep the Pressure on North Korea

    Japan's Abe Wants Trump to Keep the Pressure on North Korea

    Few details of the agenda for the Trump-Kim meeting have been confirmed. Mr Kim has made two trips to China, meeting President Xi Jinping.
    Nearly  100 firefighters called to huge blaze at five-star hotel in Knightsbridge

    Nearly 100 firefighters called to huge blaze at five-star hotel in Knightsbridge

    Staff and guests were evacuated, but officials haven't said whether there were any injuries or what started the fire . Firefighters wearing breathing apparatus were searching the building to see if anyone still was inside the area.
    Elon Musk staves off challenge to stay as Tesla's Chairman

    Elon Musk staves off challenge to stay as Tesla's Chairman

    The company started building the third line about two weeks ago, and the initial cars are moving through "crazy fast", he said. Missed targets for the Model 3 contributed to the company burning through more than US$1bn in three of the last four quarters.
  • USA  renews call for OAS to eject Venezuela

    USA renews call for OAS to eject Venezuela

    After Pompeo's comments, Venezuelan Foreign Minister Jorge Arreaza accused the U.S. of violating worldwide law. Vice President Mike Pence made a similar request Monday night during a reception for OAS members.
    Asus ZenBook Pro 14 and ZenBook Pro 15 Notebooks Launched

    Asus ZenBook Pro 14 and ZenBook Pro 15 Notebooks Launched

    The key here is specialization: To get the most functionality out of the ScreenPad , an app must have an extension installed. The user interface allows a second window to be moved there and to be active while using the touchpad at the same time.
    Warriors-Cavaliers Game 3

    Warriors-Cavaliers Game 3

    Watch a preview of the Warriors-Cavaliers NBA Finals Game Three courtesy of NBA TV, in the video below. This isn't the first ESPN report that's indicated James could meet with the Warriors this summer.
  • Supreme Awarded Menswear Designer Of The Year

    Supreme Awarded Menswear Designer Of The Year

    Easy as pie! It's such a simple look, yet it was so sexy against her white outfit! Swipe left to see the winners and honourees of the 2018 CFDA Fashion Awards .
    Tetris Effect Launches This Fall for PS4, PS VR

    Tetris Effect Launches This Fall for PS4, PS VR

    As promised a couple of days ago , Sony Interactive Entertainment announced a brand new PS4 game during a pre-E3 livestream . He then went on to confirm that Tetris Effect runs at 4K in 60fps on the PS4 Pro and is playable in full HD on the PS4.
    At least 69 dead in Guatemala's Fuego volcano eruption

    At least 69 dead in Guatemala's Fuego volcano eruption

    Soot blanketed cars and houses in the nearby villages of San Pedro Yepocapa and Sangre de Cristo. "I think they ended up buried". The Fuego Volcano , as seen from Los Lotes, Rodeo, erupts in Escuintla, south of Guatemala City on on June 4, 2018 .