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AT&T's new unlimited plans still cheaper than Verizon's

AT&T's new unlimited plans still cheaper than Verizon's

Unlimited & More is $70 per line.

A federal judge earlier this month approved the merger of AT&T and Time Warner, handing AT&T a win after the Department of Justice sued to stop the deal, saying a merger would give AT&T unfair leverage over rival pay-TV providers. WatchTV will also include more than 15,000 TV shows and movies on demand.

AT&T introduced two new unlimited data plans-called Unlimited &More and Unlimited &More Premium-that include its new WatchTV streaming video service.

Nonetheless, those prices are less than Verizon's new Above Unlimited plan, which costs fully $100 for one line of service and $240 for four lines of service. If it gets enough subscribers, it will be able to collect valuable data and offer more personalized content - and ads.

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The new service will offer 31 channels at launch, including CNN, TBS and TNT, all part of Time Warner's Turner networks.

The WatchTV service is a cable-like package of more than 30 TV channels delivered over the internet, similar to Sling TV, PlayStation Vue and AT&T's own DirecTV Now. That's $20 less than DirecTV Now, but with just half the channels. The "unlimited" plans will offer 15GB of high-speed tethering, access to high-definition video, and a $15 monthly credit toward DIRECTV, DIRECTV NOW or U-verse TV. They would need to upgrade to a new plan, though, to get WatchTV for free.

AT&T and Time Warner joined forces to better position themselves in an industry upended by Netflix (NFLX)-inspired cord-cutting.

AT&T will also sell WatchTV as a $15 per month standalone service sometime "soon". And the company's Unlimited &More Premium plan allows users to choose one premium add-on service: options include HBO, Cinemax, Showtime, Starz, VRV and streaming music channels Pandora Premium and Amazon Music Unlimited.


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