Sports

Jay-Z Is the New President of Puma Basketball

Jay-Z Is the New President of Puma Basketball

The event also highlighted top National Basketball Association draft prospect and newly signed PUMA athlete, Deandre Ayton, who participated in a Q+A with Clyde.

What are your thoughts on Puma re-entering the basketball arena? NPD Group apparel analyst Matt Powell has told Yahoo Finance he believes Rihanna's work with Puma is one of the few examples where a celebrity ambassador actually boosted a brand's sales.

Jay-Z linked with Puma previously when the sneaker brand sponsored his 4:44 tour.

The popular shoe company is making its way back into the basketball shoe conversation by introducing a slew of big-time signees and giving legendary NBA player Walt Clyde Frazier a lifetime deal. In the last 10-plus years, Jay has launched a new record label, purchased a stake in an National Basketball Association franchise (which he later sold), become a licensed sports agent, redeveloped parts of Brooklyn, and found the time to release a handful of albums.

More news: Australia, Denmark draw 1-1

Ahead of Thursday's draft, Puma has already signed a trio of young players, all of whom are expected to be selected as first-round picks in the draft.

Add up Frazier, Ayton, Bagley, and Smith, and the Puma NBA invasion is obvious.

JAY-Z continues his winning streak in both the music and business sectors of his career. A dedicated basketball fan, the 48-year-old was once part owner of the Brooklyn Nets NBC team before selling his ownership stake in 2013 as he opened his own Roc Nation Sports Agency. It's a reasonable question.

According to ESPN, Jay has been officially named Creative Director at PUMA Basketball. "They've been great partners to us for several years", Puma's global director of brand and marketing Adam Petrick told Complex. Vince Carter was the last National Basketball Association player Puma endorsed in 1998.


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