Economy

Salad Cream to be renamed Sandwich Cream by food giant Heinz

Salad Cream to be renamed Sandwich Cream by food giant Heinz

The logic makes sense - after all, according to Heinz, only 14% of people who buy the stuff actually use it on salads these days, and as far as we're concerned, a fish finger sandwich isn't complete without it.

This is not the first time that the brand has come under threat.

Heinz salad cream, which if memory serves tastes a bit like mayonnaise but maybe tangier or sweeter or something, could be in for a rebrand.

Salad Cream also contains significantly less fat with 100g of Heinz Salad Cream yielding 23.8g of fat (1.8g of which saturates) and mayonnaise of the same brand containing 70g of fat (5.3g of which saturates).

Maybe Heinz should say millennials think it's cream you put on your face while eating salad, like some sort of protective covering? It will soon be known as "Sandwich Cream". We do not deal well with name changes.

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Salad Cream was launched by Heinz for the United Kingdom market.

United Kingdom sales of salad cream fell 5.4 per cent to £28 million in 2017.

Joel Hughes, from Kraft Heinz, said in a statement: 'We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage now with sandwiches, we can confirm that "Sandwich Cream" is one of the names being considered, ' Joel Hughes from Kraft Heinz said in a statement.

A consultation is ongoing and the new product will be introduced in September.

'There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour or what to eat it with'.


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