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Netflix Premium service gets bumped down with new and pricier 'Ultra' tier

Netflix Premium service gets bumped down with new and pricier 'Ultra' tier

Netflix is now working on a new "Ultra" plan for subscription, which will allow users to watch the Netflix videos, series and movies in 4K HD and HDR.

Some reports indicate that a fourth tier, "ultra" would offer premium HDR streaming (although, its current premium package does already offer something called "ultraHD").

After a price hike a year ago, Netflix's two-stream HD tier is now $10.99 per month and the Premium plan is $13.99 per month.

The streaming platform told CNET that they were "testing slightly different price points and features to better understand how consumers value Netflix". "In the second offer, both Premium and Ultra customers would have access to four concurrent Ultra HD streams but only Ultra customers would have access to high dynamic range (HDR) content, which provides more vibrant color reproduction and higher contrast".

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Netflix is about to go into ultra mode. The Premium plan allowed two simultaneous screens, down from four, and the Standard plan got one screen, down from two.

A potential change that could affect more subscribers - some consumers in Europe also were offered a change from the current Netflix plans. People will no longer be able to write their feedback on a show, and in mid-August, people will no longer be able to read existing user reviews on Netflix either, CNET reported. Saran said, "Not everyone will see this test and we may not ever offer the specific price points or features included in this test".

The company now has three subscription plans: $7.99 Basic, $10.99 Standard, and $13.99 Premium. This plan will allow users to experience 4K quality of videos on 4 screens simultaneously.

In 2011, Netflix lost 800,000 USA subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.