Tech

Shocking! IHOP comes clean about IHOb name change

Shocking! IHOP comes clean about IHOb name change

IHOP announced on Facebook that its name change was a hoax to promote new burgers, according to KATU-2.

When asked, "didn't go well, huh?" by one Twitter user, the IHOP account responded, "The blan was to get beople talking about our new burgers". The International House of Burgers doesn't really ring though, does it?

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name.

IHOb attracted a few burns from another restaurant chain.

Reverting back to its original name puts IHOP in the breakfast game again. And, IHOP never took pancakes off the menu.

More news: Iranian women post videos of themselves dancing in support of arrested teenager

The chain originally hinted at a name change on Twitter at the beginning of June, as it first revealed the "IHOb" name.

The IHOb campaign appears to have accomplished its goal of getting people to talk about IHOP, USA Today says, noting that YouGov reported an increase in its Word of Mouth Score.

Pancakes and burgers coexist in harmony. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb".

'Oh c'mon, ' IHOP wrote, 'It was just a little brank!'


  • How to get tickets to Global Citizen Festival

    How to get tickets to Global Citizen Festival

    It will take place in a number of countries across the world and aims to spread the message and ethos of the Global Citizen. Madiba was a man whose values and wisdom have left a lasting imprint on this world.
    Gal Gadot dons Wonder Woman outfit to visit sick children in hospital

    Gal Gadot dons Wonder Woman outfit to visit sick children in hospital

    Gal Gadot is now shooting for the next Wonder Woman film, which is set in the year '84. "The kids love it.and so did the staff". Gadot is the mother of two young daughters, the youngest of which she was pregnant with while filming " Wonder Woman ".
    Australia's Aaron Finch breaks his own T20I high score record

    Australia's Aaron Finch breaks his own T20I high score record

    Solomon Mire's career-best knock of 94 propelled Zimbabwe to a challenging 162 for 4 in the allotted 20 overs. Executing his attacking strokes perfectly, Sarfraz found the gaps and the boundaries at regular intervals.
  • All eyes on World Cup semis

    All eyes on World Cup semis

    My job's to be good on the pitch, to help my team. 'If Mbappe was watching videos of me when he was younger, now it's me watching videos of him.
    England World Cup revellers warned by police after weekend's

    England World Cup revellers warned by police after weekend's "shocking behaviour"

    He said: "This is a celebration - don't go round destroying people's property and don't put people in danger because that is what it does".
    Ethiopian leader visits Asmara for historic peace talks

    Ethiopian leader visits Asmara for historic peace talks

    Abiy's chief of staff, Fitsum Arega, said on Twitter that the visit will "further deepen efforts to bring about lasting peace". Abiy has also pardoned dissidents, lifted a state of emergency and promised to partly privatise important state-owned firms.
  • Donald Trump nominates Brett Kavanaugh to US Supreme Court position

    Donald Trump nominates Brett Kavanaugh to US Supreme Court position

    As a result, Trump found more than twice as many judicial vacancies waiting for him when he entered the White House as Obama did. Trump is facing a lawsuit filed by Summer Zervos, a former contestant on The Apprentice who said that he groped and kissed her.
    Here's the Trailer for Season 6 of 'Orange Is the New Black'

    Here's the Trailer for Season 6 of 'Orange Is the New Black'

    Everyone involved in the riot is facing consequences and possible new charges - and Alex ( Laura Prepon ) is nowhere to be seen. And the Litchfield ladies themselves are torn apart, as their friendships are tested in the risky new environment.
    Sagan takes yellow as Gaviria crashes in stage 2

    Sagan takes yellow as Gaviria crashes in stage 2

    Sagan, however, said there was no revenge factor in mind, and that just wearing yellow was reason enough to celebrate. It was all about the team for Thomas, though, even if he missed out on the yellow jersey by three seconds.
  • Donald Trump’s Chauffeur Is Suing Him for 3,300 Hours of Unpaid Overtime

    Donald Trump’s Chauffeur Is Suing Him for 3,300 Hours of Unpaid Overtime

    Lucas Jackson / Reuters Donald Trump sits in a limousine as he leaves Manhattan Supreme Court after jury duty on August 17, 2015. In a statement to Business Insider, a Trump Organization spokesperson said that the lawsuit was frivolous, as Mr.

    "Very close": HIV Vaccine ready to test on humans

    The ability to induce HIV-specific immune responses does not necessarily mean the vaccine will protect humans from HIV infection. The achievement was considered to be too small for the drug to go ahead and come into the market as a HIV vaccine .
    Donald Trump defends US position on baby formula

    Donald Trump defends US position on baby formula

    Responding to Trump with a tweet of its own, the newspaper said, "Our report is accurate", and provided a link to its article. A common argument promoted by the breast milk substitute industry frames the issue as one of access and choice.