Tech

Shocking! IHOP comes clean about IHOb name change

Shocking! IHOP comes clean about IHOb name change

IHOP announced on Facebook that its name change was a hoax to promote new burgers, according to KATU-2.

When asked, "didn't go well, huh?" by one Twitter user, the IHOP account responded, "The blan was to get beople talking about our new burgers". The International House of Burgers doesn't really ring though, does it?

That will come to no surprise to some Internet sleuths, who combed through federal records, finding no proof of the restaurant officially changing its name.

IHOb attracted a few burns from another restaurant chain.

Reverting back to its original name puts IHOP in the breakfast game again. And, IHOP never took pancakes off the menu.

More news: Best Amazon Prime Day Deals 2018

The chain originally hinted at a name change on Twitter at the beginning of June, as it first revealed the "IHOb" name.

The IHOb campaign appears to have accomplished its goal of getting people to talk about IHOP, USA Today says, noting that YouGov reported an increase in its Word of Mouth Score.

Pancakes and burgers coexist in harmony. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb".

'Oh c'mon, ' IHOP wrote, 'It was just a little brank!'


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