Culture&Arts

Twitter CEO Jack Dorsey lost 200 000 followers in fake-user purge

Twitter CEO Jack Dorsey lost 200 000 followers in fake-user purge

Twitter announced earlier this this week that it was going to purge suspicious, locked and inactive followers for millions of its users.

As expected, Twitter's elimination of "locked" users accounts from public follower counts has resulted in a decline for many users - including the biggest celebs on the platform, like Katy Perry, Justin Bieber, Taylor Swift and Lady Gaga. Rahul Gandhi followership tanked after microblogging site Twitter removed around 70 million fake accounts.

Her tweet comes after many prominent Twitter users across the world lost more than a million followers as federal and state agencies in the U.S. started investigating shadowy agencies that sell fake followers.

Meanwhile, most regular accounts may see a cut of about three or four followers, according to the company.

Twitter's primary account seems to have taken the greatest hit, dropping from 62.85 million to 55.35 million followers on Thursday - a drop of 12%.

CEO Ezekiel Mutua is another casualty whose account has dropped from over 100,000 followers to a meagre 34,000.

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Twitter had warned that it will lock all accounts that show suspicious activity, which has directly impacted the number of followers on a particular account. Barack Obama went down 2.1 million.

"Our digital ecosystem is being polluted by a growing number of fake user accounts, so Twitter's commitment to cleaning up the digital space should be welcomed wholeheartedly by everyone, from users of the platforms, to creators and advertisers", Unilever Chief Marketing Officer Keith Weed wrote in an email to Bloomberg.

Union minister Smriti Irani, who has, of late, been lying low on Twitter, lost close to 40,000 followers (8.19 million) while minister without portfolio Arun Jaitley was down by over 50,000 followers (13 million).

However, Vijaya Gadde, from Twitter's trust and safety team made it clear that most of these accounts still have real people behind them.

Pakistani celebrity Twitter users with massive followers also experienced the same decrease.


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