Culture&Arts

Akshay Kumar is Road Safety Brand Ambassador

Akshay Kumar is Road Safety Brand Ambassador

Union Minister for Road Transport & Highways, Shipping, Water Resources, River Development and Ganga Rejuvenation Nitin Gadkari today launched three short films for generating public awareness towards road safety.

Appreciating Akshay Kumar's concern for social activism, the Minister recalled his recent movies "Padman'and 'Toilet: Ek Prem Katha" which have gone a long way in passing the government's message of cleanliness and hygiene. He has urged people to maintain road safety and follow traffic rules. He says that his Punjabi roots helped him bond with Akshay, who is also a Punjabi.

Gadkari said he was pained to see "more people killed on Indian roads than in any war" and the department roped in the actor, who without any monetary benefits worked for the ministry. Talking about acting in the video clip, the actor said he wanted to do something "unusual" to leave a lasting effect on the psyche of road users. He expressed hope that the bill would get Parliament's nod next year.

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Singh also said that August 12, 1948 was the "greatest day in Independent India's sporting history". Mr Gadkari said, his Ministry has written to Home Ministry to consider the good Samaritans in road accidents also for getting National Bravery Awards.

Over 65 per cent of the deaths on roads were of the people in employable age.

Gadkari said the government has chose to depute ambulances equipped with four stretchers, ECG and oxygen etc facilities with trained staff at accident-prone areas. Critics are all praises for the Akshay Kumar starrer and they took to social media site to praise the film.