Economy

FCA wants Indian Jeep 'knock-off' banned

FCA wants Indian Jeep 'knock-off' banned

FCA has also alleged Roxor imports will threaten the sales of Jeep, courtesy its lower price.

Mahindra's North American division subsequently revealed the Roxor off-roader in March 2018 to appeal for the U.S. customers in farming sector and is positioned as an off-highway class of vehicle with go-anywhere characteristics.

MANA, or Mahindra Automotive North America, wants to make it very clear that the new ROXOR vehicle they are offering the North American market is for off-road use only.

Fiat Chrysler Automobiles (FCA) has just filed a USA trade complaint in an effort to bar Indian automaker Mahindra from importing an off-road vehicle that looks eerily similar to its iconic Jeep model.

"In fact, the accused product was modelled after the original Willys Jeep", FCA said in its complaint, that included photos comparing the two. Mahindra has not yet been served with the complaint and we prefer not to comment at length on the dispute at this time.

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According to the complaint filed, the Roxor is similar in design to Jeep's traditional design.

Mahindra, whose auto business began 70 years ago with a license to build Willys vehicles for Asia, has their presence in several industries in U.S., including information technology and mobility.

Earlier this year, Mahindra invested US$ 230 million in a new facility in Detroit.

Mahindra said Fiat Chrysler's complaint is without merit. "In fact, the accused product was "modelled after the original Willys Jeep", FCA said in its complaint, adding that Roxor imports into the U.S. threatened it with "substantial injury" as Mahindra was undercutting Jeeps on price. Mahindra has co-existed with FCA (and the Jeep brand) for over 25 years in India and in many other countries. The last agreement signed by Mahindra and the owners of the Willys brand was in 2009, when it was owned by Chrysler Group LLC.

The Italian-American automaker is requesting that the International Trade Commission investigate Mahindra's distribution and sale of the Roxor in the United States. "Based on these agreements and our history, we believe that FCA's claims are baseless and Mahindra is well within its rights to both manufacture and distribute the ROXOR off-road vehicle", Mahindra added.


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