Huawei Overtakes Apple In Smartphone Sales For The First Time

Huawei Overtakes Apple In Smartphone Sales For The First Time

The revelation comes courtesy of an official report by the International Data Corporation (IDC), which relays that Huawei shipped 54.2 million phones in the second quarter of 2018, a massive increase of 41 per cent compared to the year before, while Apple only shipped 41.3 million in comparison. Although the company is ahead of Samsung in India, but has shipped a total of 31.9 million units globally during the second quarter.

That was enough to not only beat Apple but also narrow the gap with market leader Samsung. Huawei shipped 38.5 million units during the same quarter a year ago, which shows that the tech giant has been penetrating the global market with ferocity. The company reached over 40 percent market share in the premium segment (Rs 30,000-plus) in the April-June quarter compared to 9 percent in the same period a year ago in 2017. This is an impressive hike as the brand shipped 38.5 million units during the same period a year ago.

The quarterly ranking of the smartphone makers in the world is out and gives us a glimpse of how each company performed in the last quarter. This is a new trend where "affordable ultra-premium" is wooing aspiring rich and young consumers away from more expensive offerings from likes of Samsung and Apple.

The Rs 30,000-plus segment is 3% of the smartphone market in India by volume and 12% by revenue, growing at 19% year-on-year.

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Korean tech major Samsung captured 34 per cent share of the premium smartphone segment in India in the June quarter, while Apple's share was at 14 per cent - the lowest for the USA brand.

"Out of the major brands in the market, Samsung suffered the biggest decline in the second quarter", says Gerrit Schneemann, senior research analyst for smartphones at IHS Markit.

Honor is continuing to diversify its product portfolio and on Tuesday launched the Note 10, which uses Huawei's own Kirin 970 AI chip set and has a 6.95-inch sized screen - the largest ever made by the company - with a price tag starting from 2,799 yuan (US$410). As an example, its P20 Pro is now the only premium smartphone on the market that offers a triple main camera array.

The success of Huawei is attributed to the exceptional performance of its new flagship phones, the P20 and the P20 Pro. Pathak also noted that Honor is driving overseas growth for Huawei. While Apple shipped 41.3 million handsets, compared to 41 million in the same period previous year. That momentum for the iPhone X, which starts at $1,000, wasn't sustained into the second quarter, the firm said.