Tech

Mozilla is looking for user opinions on its proposed Firefox rebrand

Mozilla is looking for user opinions on its proposed Firefox rebrand

Lastly, there are icons for new apps and services that might be released under the Firefox brand.

Each individual icon will be subjected to several rounds of discussion and refinement, and can completely change by the time the immediate product launch. The logo depicted a fox with a fiery tail wrapped around a globe.

This time, though, the decision is not in the hands of Mozilla employees only, as the company is asking for users' feedback onto which one of the two systems of new icons would fit best the concept and culture of Firefox. "We needed to start from a new place".

Web browser Firefox is undergoing a rebrand, and has published two possible identity systems on its website, to gather the public's feedback on the designs.

To do so, Mozilla plans to give the Firefox logo a fresh new facelift, just like it gave the old Mozilla dinosaur logo a new look last fall when it replaced it with a new wordmark-style logo after a seven-month search.

"Extreme caveat: Although the products and projects are real, these design systems are still a work of fiction". The bigger icon represents the "Masterbrand" logo in each system that will appear in the branding.

They both use a bright colour palette of orange, red, blue, green, purple and pink, which is part of the Photon Design System - Firefox's graphic and UX design guidelines.

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- How visually cohesive is each of them?

The organization put a team of product and brand designers to work to create a new design system that "can guide people smoothly from [Mozilla's] marketing to [the company's] in-product experiences".

- Do these systems reinforce the speed, safety, reliability, wit, and innovation that Firefox stands for?

In asking for feedback, the Firefox team asked for users to share their thoughts in comments on the blog post announcing the change.

- Do these systems suggest our position as a tech company that puts people over profit?

No one is being asked to design anything for free.

The icons cover the Firefox brand's main logo, as well as various sub brands like various browser icons that cover everything from Firefox Quantum, Firefox Developer Edition, Firefox Nightly, Firefox Reality browser, and so forth. There are two logos to choose from and you'll have to go to Mozilla's blog to cast your vote.


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